Brandwave

How popular isSalvation Army NZ in search?

In August 2026, there were an estimated 26.1K branded searches for Salvation Army NZ in New Zealand which is down 29.1% over the last 11 months. Salvation Army NZ holds 28.8% estimated Share of Search among New Zealand national charities and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. SPCA48.4%
  2. Salvation Army NZ28.8%
  3. Red Cross NZ11.5%
  4. Hospice NZ3.7%
  5. World Vision NZ3.5%
  6. Cancer Society NZ3.2%
  7. Starship Foundation0.85%
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Which national charities compete with Salvation Army NZ?

Salvation Army NZ against national charities in New Zealand, by month

Share of Search by month for SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

  1. 1.SPCA

    48.4%

    held 1st · 44K estimated branded searches · +0.02% vs prior month · -1.6 points

  2. 2.Salvation Army NZ

    28.8%

    held 2nd · 26.1K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.Red Cross NZ

    11.5%

    held 3rd · 10.5K estimated branded searches · +3.3% vs prior month · 0 points

  4. 4.Hospice NZ

    3.7%

    held 4th · 3.3K estimated branded searches · +6.4% vs prior month · +0.1 points

  5. 5.World Vision NZ

    3.5%

    held 5th · 3.2K estimated branded searches · +23% vs prior month · +0.6 points

  6. 6.Cancer Society NZ

    3.2%

    held 6th · 2.9K estimated branded searches · +80.2% vs prior month · +1.4 points

  7. 7.Starship Foundation

    0.85%

    held 7th · 770 estimated branded searches · +2.7% vs prior month · 0 points

Compare search popularity between Salvation Army NZ and its closest rivals

How has branded search demand for Salvation Army NZ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salvation Army NZ in New Zealand fell from 36.9K to 26.1K.
  • Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand decreased from 36.1% to 28.8%.
  • Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand peaked at 45.4% in December 2025 and was lowest at 28.8% in August 2026.

How did search popularity change for New Zealand national charities in August 2026?

  1. In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.

  2. In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.

  3. In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.

  4. Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.

  5. Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.

  6. Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

How is Salvation Army NZ measured?

Brandwave collects information about searches that people make online using Salvation Army NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • auckland salvation army
  • manukau salvation army
  • salvation army
  • salvation army christchurch
  • salvation army donations nz
  • salvation army lower hutt
  • salvation army nz
  • salvation army nz volunteer
  • salvation army onehunga
  • salvation army online store nz
  • salvation army otahuhu
  • salvation army papamoa
  • salvation army papanui
  • salvation army paraparaumu
  • salvation army porirua
  • salvation army pukekohe
  • salvation army store auckland
  • salvation army timaru
  • salvation army wellington nz
  • salvation army whanganui
  • salvation army whangarei
  • salvationarmy org nz
  • the salvation army nz

Do you work for Salvation Army NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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