Brandwave

How popular isStarship Foundation in search?

In August 2026, there were an estimated 770 branded searches for Starship Foundation in New Zealand which is down 14.4% over the last 11 months. Starship Foundation holds 0.85% estimated Share of Search among New Zealand national charities and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. SPCA48.4%
  2. Salvation Army NZ28.8%
  3. Red Cross NZ11.5%
  4. Hospice NZ3.7%
  5. World Vision NZ3.5%
  6. Cancer Society NZ3.2%
  7. Starship Foundation0.85%
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Which national charities compete with Starship Foundation?

Starship Foundation against national charities in New Zealand, by month

Share of Search by month for SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ, Starship Foundation. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

  1. 1.SPCA

    48.4%

    held 1st · 44K estimated branded searches · +0.02% vs prior month · -1.6 points

  2. 2.Salvation Army NZ

    28.8%

    held 2nd · 26.1K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.Red Cross NZ

    11.5%

    held 3rd · 10.5K estimated branded searches · +3.3% vs prior month · 0 points

  4. 4.Hospice NZ

    3.7%

    held 4th · 3.3K estimated branded searches · +6.4% vs prior month · +0.1 points

  5. 5.World Vision NZ

    3.5%

    held 5th · 3.2K estimated branded searches · +23% vs prior month · +0.6 points

  6. 6.Cancer Society NZ

    3.2%

    held 6th · 2.9K estimated branded searches · +80.2% vs prior month · +1.4 points

  7. 7.Starship Foundation

    0.85%

    held 7th · 770 estimated branded searches · +2.7% vs prior month · 0 points

Compare search popularity between Starship Foundation and its closest rivals

How has branded search demand for Starship Foundation changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Starship Foundation in New Zealand fell from 900 to 770.
  • Across the 11 months ending August 2026, Starship Foundation’s estimated Share of Search among national charities in New Zealand held steady, from 0.88% to 0.85%.

How did search popularity change for New Zealand national charities in August 2026?

  1. In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.

  2. In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.

  3. In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.

  4. Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.

  5. Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.

  6. Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

How is Starship Foundation measured?

Brandwave collects information about searches that people make online using Starship Foundation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • starship foundation
  • starship foundation donate
  • starship org nz
  • starshipfoundation

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How the Brand Demand Index is measured

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