Brandwave

Hospice NZ vs Starship Foundation:Which is more popular by branded search in New Zealand?

In August 2026, Hospice NZ had more branded searches than Starship Foundation among national charities in New Zealand. Hospice NZ was estimated to have 3.3K branded searches compared to Starship Foundation’s 770, and held a 3.7% Share of Search versus Starship Foundation’s 0.85%.

Share of Search among national charities in New Zealand in August 2026Which is more popular in search, Hospice NZ or Starship Foundation?
Hospice NZ3.7%3.3K searches
vs
Starship Foundation0.85%770 searches

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Which is more popular in search, Hospice NZ or Starship Foundation?

Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hospice NZ and Starship Foundation among national charities in New Zealand, by month

Share of Search by month for Hospice NZ, Starship Foundation. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

How has the Hospice NZ and Starship Foundation comparison changed over the last 12 months?

How did search popularity change for New Zealand national charities in August 2026?

  1. Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

  2. Estimated monthly branded searches for Hospice NZ in New Zealand fell 11.7% over 11 measured months, from 3.8K to 3.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hospice NZ’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hospice NZ

22 branded search terms

  • arohanui hospice shop palmerston north
  • franklin hospice pukekohe
  • hospice matamata
  • hospice morrinsville
  • hospice nz
  • hospice orewa
  • hospice org nz
  • hospice shop auckland
  • hospice shop matamata
  • hospice shop pukekohe
  • hospice shop remuera
  • hospice shop wanganui
  • hospice te awamutu
  • hospice tikipunga
  • hospice timaru
  • hospicenz
  • mary potter hospice nz
  • north haven hospice whangarei
  • orewa hospice shop
  • palmerston north hospice
  • totara hospice manurewa
  • warkworth hospice

Starship Foundation

4 branded search terms

  • starship foundation
  • starship foundation donate
  • starship org nz
  • starshipfoundation

How the Brand Demand Index is measured

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