How popular isSPCA in search?
In August 2026, there were an estimated 44K branded searches for SPCA in New Zealand which held steady over the last 11 months. SPCA holds 48.4% estimated Share of Search among New Zealand national charities and is ranked 1st of 7 competitors for search popularity.
SPCA48.4%
Salvation Army NZ28.8%
Red Cross NZ11.5%
Hospice NZ3.7%
World Vision NZ3.5%Cancer Society NZ3.2%
Starship Foundation0.85%
Follow SPCA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which national charities compete with SPCA?
Share of Search by month for SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 44K | +0.02% | -1.6 points | |
| 2, held 2nd | 28.8% | 26.1K | +1.5% | -0.5 points | |
| 3, held 3rd | 11.5% | 10.5K | +3.3% | 0 points | |
| 4, held 4th | 3.7% | 3.3K | +6.4% | +0.1 points | |
| 5, held 5th | 3.5% | 3.2K | +23% | +0.6 points | |
| 6, held 6th | 3.2% | 2.9K | +80.2% | +1.4 points | |
| 7, held 7th | 0.85% | 770 | +2.7% | 0 points |
1.
SPCA48.4%
held 1st · 44K estimated branded searches · +0.02% vs prior month · -1.6 points
28.8%
held 2nd · 26.1K estimated branded searches · +1.5% vs prior month · -0.5 points
11.5%
held 3rd · 10.5K estimated branded searches · +3.3% vs prior month · 0 points
3.7%
held 4th · 3.3K estimated branded searches · +6.4% vs prior month · +0.1 points
3.5%
held 5th · 3.2K estimated branded searches · +23% vs prior month · +0.6 points
3.2%
held 6th · 2.9K estimated branded searches · +80.2% vs prior month · +1.4 points
0.85%
held 7th · 770 estimated branded searches · +2.7% vs prior month · 0 points
Compare search popularity between SPCA and its closest rivals
How has branded search demand for SPCA changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SPCA in New Zealand held steady, from 44.4K to 44K.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand increased from 43.4% to 48.4%.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand peaked at 50% in July 2026 and was lowest at 37.7% in February 2026.
How did search popularity change for New Zealand national charities in August 2026?
6 changes
In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.
In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.
In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.
How is SPCA measured?
Brandwave collects information about searches that people make online using SPCA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- spca
- spca adoption
- spca animals
- spca cat adoption
- spca cats
- spca dogs
- spca dogs for adoption
- spca donate
- spca foster
- spca hours
- spca kittens
- spca kittens for adoption
- spca near me
- spca number
- spca nz
- spca online
- spca operating hours
- spca opshop
- spca puppies
- spca shop
- spca telephone number
- spca volunteer
- waikato spca
Do you work for SPCA? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SPCA your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.