Salvation Army NZ vs SPCA:Which is more popular by branded search in New Zealand?
In August 2026, SPCA had more branded searches than Salvation Army NZ among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Salvation Army NZ’s 26.1K, and held a 48.4% Share of Search versus Salvation Army NZ’s 28.8%.
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Which is more popular in search, Salvation Army NZ or SPCA?
Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SPCA, Salvation Army NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Salvation Army NZ and SPCA comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Salvation Army NZ took it in December 2025, SPCA took it in January 2026, Salvation Army NZ took it in February 2026, SPCA took it in March 2026.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand moved from 36.1% to 28.8%, and its estimated monthly branded searches moved from 36.9K to 26.1K.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 44.4K to 44K.
How did search popularity change for New Zealand national charities in August 2026?
2 changes
In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Salvation Army NZ’s and SPCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salvation Army NZ
23 branded search terms
- auckland salvation army
- manukau salvation army
- salvation army
- salvation army christchurch
- salvation army donations nz
- salvation army lower hutt
- salvation army nz
- salvation army nz volunteer
- salvation army onehunga
- salvation army online store nz
- salvation army otahuhu
- salvation army papamoa
- salvation army papanui
- salvation army paraparaumu
- salvation army porirua
- salvation army pukekohe
- salvation army store auckland
- salvation army timaru
- salvation army wellington nz
- salvation army whanganui
- salvation army whangarei
- salvationarmy org nz
- the salvation army nz
SPCA
23 branded search terms
- spca
- spca adoption
- spca animals
- spca cat adoption
- spca cats
- spca dogs
- spca dogs for adoption
- spca donate
- spca foster
- spca hours
- spca kittens
- spca kittens for adoption
- spca near me
- spca number
- spca nz
- spca online
- spca operating hours
- spca opshop
- spca puppies
- spca shop
- spca telephone number
- spca volunteer
- waikato spca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.