Red Cross NZ vs SPCA:Which is more popular by branded search in New Zealand?
In August 2026, SPCA had more branded searches than Red Cross NZ among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Red Cross NZ’s 10.5K, and held a 48.4% Share of Search versus Red Cross NZ’s 11.5%.
Follow Red Cross NZ vs SPCA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Red Cross NZ or SPCA?
Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SPCA, Red Cross NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Red Cross NZ and SPCA comparison changed over the last 12 months?
3 findings
- SPCA was ahead of Red Cross NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand moved from 11.3% to 11.5%, and its estimated monthly branded searches moved from 11.5K to 10.5K.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 44.4K to 44K.
How did search popularity change for New Zealand national charities in August 2026?
2 changes
In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Red Cross NZ’s and SPCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Cross NZ
22 branded search terms
- new zealand red cross wellington
- nz red cross first aid
- red cross
- red cross donations nz
- red cross motueka
- red cross mount maunganui
- red cross nz
- red cross nz donate
- red cross nz volunteer
- red cross onehunga
- red cross palmerston north
- red cross shop mount maunganui
- red cross shop nz
- red cross shop onehunga
- red cross shop palmerston north
- red cross shop wellington
- red cross shop whangarei
- red cross timaru
- red cross volunteer nz
- red cross whangarei
- redcross org nz
- redcrossnz
SPCA
23 branded search terms
- spca
- spca adoption
- spca animals
- spca cat adoption
- spca cats
- spca dogs
- spca dogs for adoption
- spca donate
- spca foster
- spca hours
- spca kittens
- spca kittens for adoption
- spca near me
- spca number
- spca nz
- spca online
- spca operating hours
- spca opshop
- spca puppies
- spca shop
- spca telephone number
- spca volunteer
- waikato spca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.