Brandwave

Salvation Army NZ vs World Vision NZ:Which is more popular by branded search in New Zealand?

In August 2026, Salvation Army NZ had more branded searches than World Vision NZ among national charities in New Zealand. Salvation Army NZ was estimated to have 26.1K branded searches compared to World Vision NZ’s 3.2K, and held a 28.8% Share of Search versus World Vision NZ’s 3.5%.

Share of Search among national charities in New Zealand in August 2026Which is more popular in search, Salvation Army NZ or World Vision NZ?
Salvation Army NZ28.8%26.1K searches
vs
World Vision NZ3.5%3.2K searches
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Which is more popular in search, Salvation Army NZ or World Vision NZ?

Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Salvation Army NZ and World Vision NZ among national charities in New Zealand, by month

Share of Search by month for Salvation Army NZ, World Vision NZ. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

How has the Salvation Army NZ and World Vision NZ comparison changed over the last 12 months?

How did search popularity change for New Zealand national charities in August 2026?

  1. In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.

  2. Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Salvation Army NZ’s and World Vision NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salvation Army NZ

23 branded search terms

  • auckland salvation army
  • manukau salvation army
  • salvation army
  • salvation army christchurch
  • salvation army donations nz
  • salvation army lower hutt
  • salvation army nz
  • salvation army nz volunteer
  • salvation army onehunga
  • salvation army online store nz
  • salvation army otahuhu
  • salvation army papamoa
  • salvation army papanui
  • salvation army paraparaumu
  • salvation army porirua
  • salvation army pukekohe
  • salvation army store auckland
  • salvation army timaru
  • salvation army wellington nz
  • salvation army whanganui
  • salvation army whangarei
  • salvationarmy org nz
  • the salvation army nz

World Vision NZ

4 branded search terms

  • world vision
  • world vision nz
  • worldvision org nz
  • worldvisionnz

How the Brand Demand Index is measured

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