Hospice NZ vs Salvation Army NZ:Which is more popular by branded search in New Zealand?
In August 2026, Salvation Army NZ had more branded searches than Hospice NZ among national charities in New Zealand. Salvation Army NZ was estimated to have 26.1K branded searches compared to Hospice NZ’s 3.3K, and held a 28.8% Share of Search versus Hospice NZ’s 3.7%.
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Which is more popular in search, Hospice NZ or Salvation Army NZ?
Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army NZ, Hospice NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hospice NZ and Salvation Army NZ comparison changed over the last 12 months?
3 findings
- Salvation Army NZ was ahead of Hospice NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hospice NZ’s estimated Share of Search among national charities in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 3.8K to 3.3K.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand moved from 36.1% to 28.8%, and its estimated monthly branded searches moved from 36.9K to 26.1K.
How did search popularity change for New Zealand national charities in August 2026?
2 changes
Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
Estimated monthly branded searches for Hospice NZ in New Zealand fell 11.7% over 11 measured months, from 3.8K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hospice NZ’s and Salvation Army NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hospice NZ
22 branded search terms
- arohanui hospice shop palmerston north
- franklin hospice pukekohe
- hospice matamata
- hospice morrinsville
- hospice nz
- hospice orewa
- hospice org nz
- hospice shop auckland
- hospice shop matamata
- hospice shop pukekohe
- hospice shop remuera
- hospice shop wanganui
- hospice te awamutu
- hospice tikipunga
- hospice timaru
- hospicenz
- mary potter hospice nz
- north haven hospice whangarei
- orewa hospice shop
- palmerston north hospice
- totara hospice manurewa
- warkworth hospice
Salvation Army NZ
23 branded search terms
- auckland salvation army
- manukau salvation army
- salvation army
- salvation army christchurch
- salvation army donations nz
- salvation army lower hutt
- salvation army nz
- salvation army nz volunteer
- salvation army onehunga
- salvation army online store nz
- salvation army otahuhu
- salvation army papamoa
- salvation army papanui
- salvation army paraparaumu
- salvation army porirua
- salvation army pukekohe
- salvation army store auckland
- salvation army timaru
- salvation army wellington nz
- salvation army whanganui
- salvation army whangarei
- salvationarmy org nz
- the salvation army nz
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