Brandwave

DJ equipment brands in New Zealand:Which brands are most popular in search?

In August 2026, Numark was the most searched among DJ equipment brands in New Zealand, with an estimated 700 branded searches and 43.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Numark43.8%
  2. Native Instruments26.3%
  3. AlphaTheta13.1%
  4. Rane10.6%
  5. Denon DJ6.3%

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Share of SearchLeaderboard

Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among DJ equipment brands in New Zealand, by month

Share of Search by month for Numark, Native Instruments, AlphaTheta, Rane, Denon DJ. The figures are in the table below the chart.

View monthly share of search table
MonthNumarkNative InstrumentsAlphaThetaRaneDenon DJ
Oct 202539.2%34%10.5%11.1%5.2%
Nov 202536.9%38.7%10.1%10.1%4.2%
Dec 202543.8%32.1%9.9%8.6%5.6%
Jan 202628.5%38%21.1%8.7%3.7%
Feb 202638.3%38.3%9.6%9%4.8%
Mar 202643.6%29.5%10.7%10.7%5.4%
Apr 202645.5%29.4%9.8%9.8%5.6%
May 202639.9%31.3%10.4%11.7%6.7%
Jun 202646.8%26.6%11.4%8.9%6.3%
Jul 202641.3%24.6%17.9%8.9%7.3%
Aug 202643.8%26.3%13.1%10.6%6.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Numark

    43.8%

    held 1st · 700 estimated branded searches · -5.4% vs prior month · +2.4 points

  2. 2.Native Instruments

    26.3%

    held 2nd · 420 estimated branded searches · -4.5% vs prior month · +1.7 points

  3. 3.AlphaTheta

    13.1%

    held 3rd · 210 estimated branded searches · -34.4% vs prior month · -4.8 points

  4. 4.Rane

    10.6%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +1.7 points

  5. 5.Denon DJ

    6.3%

    held 5th · 100 estimated branded searches · -23.1% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among DJ equipment brands in New Zealand?

In August 2026, Numark was the most searched among DJ equipment brands in New Zealand, with an estimated 700 branded searches and 43.8% estimated Share of Search within this set. Native Instruments is in 2nd place, 17.5 percentage points behind at 26.3% Share of Search.

New Zealand DJ equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Numark39.2% → 43.8%46.8%Jun 202628.5%Jan 20261st
Native Instruments34% → 26.3%38.7%Nov 202524.6%Jul 20262nd
AlphaTheta10.5% → 13.1%21.1%Jan 20269.6%Feb 20264th → 3rd
Rane11.1% → 10.6%11.7%May 20268.6%Dec 20253rd → 4th
Denon DJ5.2% → 6.3%7.3%Jul 20263.7%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand increased from 39.2% to 43.8%.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand decreased from 34% to 26.3%.
  • Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand increased from 10.5% to 13.1%.
  • Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among DJ equipment brands in New Zealand increased from 5.2% to 6.3%.
  • Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 46.8% in June 2026 and was lowest at 28.5% in January 2026.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand peaked at 38.7% in November 2025 and was lowest at 24.6% in July 2026.
  • Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 21.1% in January 2026 and was lowest at 9.6% in February 2026.
  • Across the 11 months ending August 2026, Rane’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 11.7% in May 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 7.3% in July 2026 and was lowest at 3.7% in January 2026.
  • Across the 11 months ending August 2026, AlphaTheta rose from 4th to 3rd among DJ equipment brands in New Zealand.
  • Across the 11 months ending August 2026, Rane fell from 3rd to 4th among DJ equipment brands in New Zealand.

How did search popularity change for New Zealand DJ equipment brands in August 2026?

  1. In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.

  2. In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.

  3. In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.

  4. In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.

  5. In August 2026, Denon DJ lost estimated Share of Search among DJ equipment brands in New Zealand, from 7.3% to 6.3%.

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