AlphaTheta vs Numark:Which is more popular by branded search in New Zealand?
In August 2026, Numark had more branded searches than AlphaTheta among DJ equipment brands in New Zealand. Numark was estimated to have 700 branded searches compared to AlphaTheta’s 210, and held a 43.8% Share of Search versus AlphaTheta’s 13.1%.
Follow AlphaTheta vs Numark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AlphaTheta or Numark?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Numark, AlphaTheta. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the AlphaTheta and Numark comparison changed over the last 12 months?
3 findings
- Numark was ahead of AlphaTheta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand moved from 10.5% to 13.1%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand moved from 39.2% to 43.8%, and its estimated monthly branded searches moved from 600 to 700.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.
In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Numark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
5 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta com
- alphatheta dj controller
- alphatheta mixer
Numark
15 branded search terms
- numark
- numark cdj
- numark com
- numark dj controller
- numark dj decks
- numark mixer
- numark mixtrack platinum fx
- numark mixtrack pro fx
- numark mixtream pro
- numark near me
- numark ns4fx
- numark nz
- numark party mix
- numark party mix 2
- numark pro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.