Brandwave

How popular isAlphaTheta in search?

In August 2026, there were an estimated 210 branded searches for AlphaTheta in New Zealand which is up 31.3% over the last 11 months. AlphaTheta holds 13.1% estimated Share of Search among New Zealand DJ equipment brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Numark43.8%
  2. Native Instruments26.3%
  3. AlphaTheta13.1%
  4. Rane10.6%
  5. Denon DJ6.3%
AlphaTheta website (opens in a new tab)

Follow AlphaTheta and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which DJ equipment brands compete with AlphaTheta?

AlphaTheta against DJ equipment brands in New Zealand, by month

Share of Search by month for Numark, Native Instruments, AlphaTheta, Rane, Denon DJ. The figures are in the table below the chart.

View monthly share of search table
MonthNumarkNative InstrumentsAlphaThetaRaneDenon DJ
Oct 202539.2%34%10.5%11.1%5.2%
Nov 202536.9%38.7%10.1%10.1%4.2%
Dec 202543.8%32.1%9.9%8.6%5.6%
Jan 202628.5%38%21.1%8.7%3.7%
Feb 202638.3%38.3%9.6%9%4.8%
Mar 202643.6%29.5%10.7%10.7%5.4%
Apr 202645.5%29.4%9.8%9.8%5.6%
May 202639.9%31.3%10.4%11.7%6.7%
Jun 202646.8%26.6%11.4%8.9%6.3%
Jul 202641.3%24.6%17.9%8.9%7.3%
Aug 202643.8%26.3%13.1%10.6%6.3%
Sep 2026—————

  1. 1.Numark

    43.8%

    held 1st · 700 estimated branded searches · -5.4% vs prior month · +2.4 points

  2. 2.Native Instruments

    26.3%

    held 2nd · 420 estimated branded searches · -4.5% vs prior month · +1.7 points

  3. 3.AlphaTheta

    13.1%

    held 3rd · 210 estimated branded searches · -34.4% vs prior month · -4.8 points

  4. 4.Rane

    10.6%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +1.7 points

  5. 5.Denon DJ

    6.3%

    held 5th · 100 estimated branded searches · -23.1% vs prior month · -1 points

Compare search popularity between AlphaTheta and its closest rivals

How has branded search demand for AlphaTheta changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AlphaTheta in New Zealand rose from 160 to 210.
  • Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand increased from 10.5% to 13.1%.
  • Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 21.1% in January 2026 and was lowest at 9.6% in February 2026.
  • Across the 11 months ending August 2026, AlphaTheta rose from 4th to 3rd among DJ equipment brands in New Zealand.

How did search popularity change for New Zealand DJ equipment brands in August 2026?

  1. In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.

  2. In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.

  3. In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.

  4. In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.

  5. In August 2026, Denon DJ lost estimated Share of Search among DJ equipment brands in New Zealand, from 7.3% to 6.3%.

How is AlphaTheta measured?

Brandwave collects information about searches that people make online using AlphaTheta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • alphatheta
  • alphatheta cdj
  • alphatheta com
  • alphatheta dj controller
  • alphatheta mixer

Do you work for AlphaTheta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is AlphaTheta your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record