AlphaTheta vs Denon DJ:Which is more popular by branded search in New Zealand?
In August 2026, AlphaTheta had more branded searches than Denon DJ among DJ equipment brands in New Zealand. AlphaTheta was estimated to have 210 branded searches compared to Denon DJ’s 100, and held a 13.1% Share of Search versus Denon DJ’s 6.3%.
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Which is more popular in search, AlphaTheta or Denon DJ?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AlphaTheta, Denon DJ. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the AlphaTheta and Denon DJ comparison changed over the last 12 months?
3 findings
- AlphaTheta was ahead of Denon DJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand moved from 10.5% to 13.1%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among DJ equipment brands in New Zealand moved from 5.2% to 6.3%, and its estimated monthly branded searches moved from 80 to 100.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.
In August 2026, Denon DJ lost estimated Share of Search among DJ equipment brands in New Zealand, from 7.3% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Denon DJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
5 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta com
- alphatheta dj controller
- alphatheta mixer
Denon DJ
5 branded search terms
- denon dj cdj
- denon dj dj controller
- denon dj mixer
- denon dj nz
- denondj
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.