AlphaTheta vs Rane:Which is more popular by branded search in New Zealand?
In August 2026, AlphaTheta had more branded searches than Rane among DJ equipment brands in New Zealand. AlphaTheta was estimated to have 210 branded searches compared to Rane’s 170, and held a 13.1% Share of Search versus Rane’s 10.6%.
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Which is more popular in search, AlphaTheta or Rane?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AlphaTheta, Rane. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the AlphaTheta and Rane comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: AlphaTheta took it in December 2025, Rane took it in May 2026, AlphaTheta took it in June 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand moved from 10.5% to 13.1%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 11 months ending August 2026, Rane’s estimated Share of Search among DJ equipment brands in New Zealand moved from 11.1% to 10.6%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.
In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Rane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
5 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta com
- alphatheta dj controller
- alphatheta mixer
Rane
7 branded search terms
- rane cdj
- rane dj
- rane dj controller
- rane dj decks
- rane mixer
- rane one
- rane one mk2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.