AlphaTheta vs Native Instruments:Which is more popular by branded search in New Zealand?
In August 2026, Native Instruments had more branded searches than AlphaTheta among DJ equipment brands in New Zealand. Native Instruments was estimated to have 420 branded searches compared to AlphaTheta’s 210, and held a 26.3% Share of Search versus AlphaTheta’s 13.1%.
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Which is more popular in search, AlphaTheta or Native Instruments?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, AlphaTheta. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the AlphaTheta and Native Instruments comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of AlphaTheta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand moved from 10.5% to 13.1%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand moved from 34% to 26.3%, and its estimated monthly branded searches moved from 520 to 420.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.
In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
5 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta com
- alphatheta dj controller
- alphatheta mixer
Native Instruments
8 branded search terms
- native instruments
- native instruments cdj
- native instruments com
- native instruments dj controller
- native instruments mixer
- native instruments near me
- native instruments nz
- nativeinstruments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.