Brandwave

How popular isNative Instruments in search?

In August 2026, there were an estimated 420 branded searches for Native Instruments in New Zealand which is down 19.2% over the last 11 months. Native Instruments holds 26.3% estimated Share of Search among New Zealand DJ equipment brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Numark43.8%
  2. Native Instruments26.3%
  3. AlphaTheta13.1%
  4. Rane10.6%
  5. Denon DJ6.3%
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Which DJ equipment brands compete with Native Instruments?

Native Instruments against DJ equipment brands in New Zealand, by month

Share of Search by month for Numark, Native Instruments, AlphaTheta, Rane, Denon DJ. The figures are in the table below the chart.

View monthly share of search table
MonthNumarkNative InstrumentsAlphaThetaRaneDenon DJ
Oct 202539.2%34%10.5%11.1%5.2%
Nov 202536.9%38.7%10.1%10.1%4.2%
Dec 202543.8%32.1%9.9%8.6%5.6%
Jan 202628.5%38%21.1%8.7%3.7%
Feb 202638.3%38.3%9.6%9%4.8%
Mar 202643.6%29.5%10.7%10.7%5.4%
Apr 202645.5%29.4%9.8%9.8%5.6%
May 202639.9%31.3%10.4%11.7%6.7%
Jun 202646.8%26.6%11.4%8.9%6.3%
Jul 202641.3%24.6%17.9%8.9%7.3%
Aug 202643.8%26.3%13.1%10.6%6.3%
Sep 2026—————

  1. 1.Numark

    43.8%

    held 1st · 700 estimated branded searches · -5.4% vs prior month · +2.4 points

  2. 2.Native Instruments

    26.3%

    held 2nd · 420 estimated branded searches · -4.5% vs prior month · +1.7 points

  3. 3.AlphaTheta

    13.1%

    held 3rd · 210 estimated branded searches · -34.4% vs prior month · -4.8 points

  4. 4.Rane

    10.6%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +1.7 points

  5. 5.Denon DJ

    6.3%

    held 5th · 100 estimated branded searches · -23.1% vs prior month · -1 points

Compare search popularity between Native Instruments and its closest rivals

How has branded search demand for Native Instruments changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Native Instruments in New Zealand fell from 520 to 420.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand decreased from 34% to 26.3%.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand peaked at 38.7% in November 2025 and was lowest at 24.6% in July 2026.

How did search popularity change for New Zealand DJ equipment brands in August 2026?

  1. In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.

  2. In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.

  3. In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.

  4. In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.

  5. In August 2026, Denon DJ lost estimated Share of Search among DJ equipment brands in New Zealand, from 7.3% to 6.3%.

How is Native Instruments measured?

Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • native instruments
  • native instruments cdj
  • native instruments com
  • native instruments dj controller
  • native instruments mixer
  • native instruments near me
  • native instruments nz
  • nativeinstruments

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How the Brand Demand Index is measured

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