Native Instruments vs Numark:Which is more popular by branded search in New Zealand?
In August 2026, Numark had more branded searches than Native Instruments among DJ equipment brands in New Zealand. Numark was estimated to have 700 branded searches compared to Native Instruments’ 420, and held a 43.8% Share of Search versus Native Instruments’ 26.3%.
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Which is more popular in search, Native Instruments or Numark?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Numark, Native Instruments. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Native Instruments and Numark comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Native Instruments took it in November 2025, Numark took it in December 2025, Native Instruments took it in January 2026, Numark took it in March 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand moved from 34% to 26.3%, and its estimated monthly branded searches moved from 520 to 420.
- Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand moved from 39.2% to 43.8%, and its estimated monthly branded searches moved from 600 to 700.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.
In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Native Instruments’ and Numark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Instruments
8 branded search terms
- native instruments
- native instruments cdj
- native instruments com
- native instruments dj controller
- native instruments mixer
- native instruments near me
- native instruments nz
- nativeinstruments
Numark
15 branded search terms
- numark
- numark cdj
- numark com
- numark dj controller
- numark dj decks
- numark mixer
- numark mixtrack platinum fx
- numark mixtrack pro fx
- numark mixtream pro
- numark near me
- numark ns4fx
- numark nz
- numark party mix
- numark party mix 2
- numark pro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.