Native Instruments vs Rane:Which is more popular by branded search in New Zealand?
In August 2026, Native Instruments had more branded searches than Rane among DJ equipment brands in New Zealand. Native Instruments was estimated to have 420 branded searches compared to Rane’s 170, and held a 26.3% Share of Search versus Rane’s 10.6%.
Follow Native Instruments vs Rane and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Native Instruments or Rane?
Compare the DJ controller and equipment brands New Zealand DJs play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, Rane. The figures are in the table below the chart.
View monthly share of search table
| Month | Numark | Native Instruments | AlphaTheta | Rane | Denon DJ |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34% | 10.5% | 11.1% | 5.2% |
| Nov 2025 | 36.9% | 38.7% | 10.1% | 10.1% | 4.2% |
| Dec 2025 | 43.8% | 32.1% | 9.9% | 8.6% | 5.6% |
| Jan 2026 | 28.5% | 38% | 21.1% | 8.7% | 3.7% |
| Feb 2026 | 38.3% | 38.3% | 9.6% | 9% | 4.8% |
| Mar 2026 | 43.6% | 29.5% | 10.7% | 10.7% | 5.4% |
| Apr 2026 | 45.5% | 29.4% | 9.8% | 9.8% | 5.6% |
| May 2026 | 39.9% | 31.3% | 10.4% | 11.7% | 6.7% |
| Jun 2026 | 46.8% | 26.6% | 11.4% | 8.9% | 6.3% |
| Jul 2026 | 41.3% | 24.6% | 17.9% | 8.9% | 7.3% |
| Aug 2026 | 43.8% | 26.3% | 13.1% | 10.6% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Native Instruments and Rane comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of Rane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand moved from 34% to 26.3%, and its estimated monthly branded searches moved from 520 to 420.
- Across the 11 months ending August 2026, Rane’s estimated Share of Search among DJ equipment brands in New Zealand moved from 11.1% to 10.6%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand DJ equipment brands in August 2026?
2 changes
In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.
In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Native Instruments’ and Rane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Instruments
8 branded search terms
- native instruments
- native instruments cdj
- native instruments com
- native instruments dj controller
- native instruments mixer
- native instruments near me
- native instruments nz
- nativeinstruments
Rane
7 branded search terms
- rane cdj
- rane dj
- rane dj controller
- rane dj decks
- rane mixer
- rane one
- rane one mk2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.