Kate Spade vs Status Anxiety:Which is more popular?
In September 2026, Status Anxiety had more branded searches than Kate Spade among crossbody purse brands in New Zealand. Status Anxiety had about 5,170 branded searches, while Kate Spade had 4,860. Status Anxiety made up 11.3% of all crossbody purse brand searches we track, and Kate Spade accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Status Anxiety appeared in three of the four answers and Kate Spade in none.
Who do people search for more?
Status Anxiety, about 6% more searches than Kate Spade
Who does AI mention more?
Status Anxiety, mentioned in 3 of 4 answers, Kate Spade in 0
Who does AI recommend more?
Status Anxiety, the only one of the two named
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kate Spade did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kate Spade or Status Anxiety more popular in search?
This chart shows how often people search Google for Kate Spade and Status Anxiety by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Status Anxiety, Kate Spade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
How has the Kate Spade and Status Anxiety comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Kate Spade took it in May 2026, Status Anxiety took it in June 2026, Kate Spade took it in July 2026, Status Anxiety took it in August 2026.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand moved from 12.2% to 10.6%, and its estimated monthly branded searches held steady at 4.9K.
- Across the 12 months ending September 2026, Status Anxiety’s share of searches among crossbody purse brands in New Zealand moved from 15.3% to 11.3%, and its estimated monthly branded searches moved from 6.1K to 5.2K.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
1 change
Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Kate Spade’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
6 branded search terms
- kate spade
- kate spade cardholder
- kate spade outlet
- kate spade perfumes
- kate spade purses
- katespade
Status Anxiety
8 branded search terms
- purse status anxiety
- status anxiety
- status anxiety belt
- status anxiety plunder
- status anxiety purse
- status anxiety sale
- status anxiety sunglasses
- statusanxiety
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