Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 2,630 times in New Zealand, a 20.6% increase from the previous year. These searches made up 0.12% of all New Zealand mini hacksaw brand searches, placing Stanley fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about mini hacksaw brands, Stanley appeared in two of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Stanley is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 59.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  2. MilwaukeeShare of searches 35.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BahcoShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. StanleyShare of searches 0.12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. Teng ToolsShare of searches 0.12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top mini hacksaw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. DeWalt2nd
  3. Bahco2nd
  4. Milwaukee4th
  5. Teng Tools5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teng Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini hacksaw brands

5 answers

  • Asked ChatGPT

    “Which mini hacksaw brand should I buy in New Zealand?”

    1. 1Bahco

  • Asked ChatGPT

    “What are the best mini hacksaw brands in New Zealand?”

    1. 1Bahco
    2. 2Milwaukee
    3. 3Stanley
    4. 4Teng Tools

  • Asked ChatGPT

    “What's the best mini hacksaw brand in New Zealand for a small toolbox?”

    1. 1Bahco

  • Searched Google, AI Overview

    “best mini hacksaw”

    1. 1Bahco
    2. 2Milwaukee

  • Searched Google, AI Overview

    “mini hacksaw brands nz”

    1. 1DeWalt
    2. 2Stanley
    3. 3Teng Tools

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mini hacksaw brands compete with Stanley?

Stanley against mini hacksaw brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Bahco, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeBahcoStanleyTeng Tools
Oct 202562.7%32.9%3.9%0.45%0%
Nov 202568.3%27.9%3.6%0.11%0%
Dec 202563.1%31.1%5.7%0.15%0%
Jan 202666.5%28.1%5.1%0.16%0.16%
Feb 202663.5%31.6%4.7%0.15%0%
Mar 202663.3%31.9%4.5%0.14%0.14%
Apr 202663.2%31.8%4.8%0.15%0%
May 202658.2%36.4%5.3%0.13%0%
Jun 202662.4%32.9%4.6%0.12%0%
Jul 202659.1%35.4%5.3%0.14%0%
Aug 202654.6%41%4.3%0.11%0%
Sep 202659.8%35.3%4.7%0.12%0.12%

  1. 1.DeWalt

    59.8%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. 2.Milwaukee

    35.3%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.

  3. 3.Bahco

    4.7%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Stanley

    0.12%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Teng Tools

    0.12%

    Held 5th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

20 comparisons

How has branded search demand for Stanley changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand rose from 2.2K to 2.6K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among mini hacksaw brands in New Zealand held steady, from 0.45% to 0.12%.

How did search popularity change for New Zealand mini hacksaw brands in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among mini hacksaw brands in New Zealand, from 54.6% to 59.8%.

  2. In September 2026, Milwaukee lost share of searches among mini hacksaw brands in New Zealand, from 41% to 35.3%.

  3. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  4. Estimated monthly branded searches for Stanley in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are Stanley’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley battery
  • stanley battery tools
  • stanley drill
  • stanley drill set
  • stanley fatmax battery
  • stanley fatmax drill
  • stanley fatmax tools
  • stanley hacksaw
  • stanley hand plane
  • stanley impact drill
  • stanley knife
  • stanley knife blades
  • stanley plane
  • stanley power tools
  • stanley socket set
  • stanley spanner
  • stanley tape measure
  • stanley tool kit
  • stanley tools

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands8th of 92.5%Show ranking
Hand planer brands4th of 60.54%Show ranking
Toolbox brands4th of 65%Show ranking
Hand tool brands4th of 1210.8%Show ranking
Mini hacksaw brands4th of 50.12%Shown above
Creator with pink hair and a pink jacket

Is Stanley your brand?

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