Milwaukee vs Stanley:Which is more popular?
In September 2026, Milwaukee had more branded searches than Stanley among mini hacksaw brands in New Zealand. Milwaukee had about 2,950 branded searches, while Stanley had 10. Milwaukee made up 35.3% of all mini hacksaw brand searches we track, and Stanley accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about mini hacksaw brands, Milwaukee and Stanley each appeared in two of the five answers. Milwaukee and Stanley were each mentioned first in one of the two answers.
Who do people search for more?
Milwaukee, about 295 searches for every 1 for Stanley
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top mini hacksaw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee and Stanley were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee and Stanley were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stanley1st
DeWalt2nd
Bahco2nd- Milwaukee4th
Teng Tools5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teng Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mini hacksaw brands
5 answers
Asked ChatGPT
“Which mini hacksaw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini hacksaw brands in New Zealand?”
Asked ChatGPT
“What's the best mini hacksaw brand in New Zealand for a small toolbox?”
Searched Google, AI Overview
“best mini hacksaw”
Searched Google, AI Overview
“mini hacksaw brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Stanley more popular in search?
This chart shows how often people search Google for Milwaukee and Stanley by name. Each line represents a brand's share of searches for all five mini hacksaw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Bahco | Stanley | Teng Tools |
|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 32.9% | 3.9% | 0.45% | 0% |
| Nov 2025 | 68.3% | 27.9% | 3.6% | 0.11% | 0% |
| Dec 2025 | 63.1% | 31.1% | 5.7% | 0.15% | 0% |
| Jan 2026 | 66.5% | 28.1% | 5.1% | 0.16% | 0.16% |
| Feb 2026 | 63.5% | 31.6% | 4.7% | 0.15% | 0% |
| Mar 2026 | 63.3% | 31.9% | 4.5% | 0.14% | 0.14% |
| Apr 2026 | 63.2% | 31.8% | 4.8% | 0.15% | 0% |
| May 2026 | 58.2% | 36.4% | 5.3% | 0.13% | 0% |
| Jun 2026 | 62.4% | 32.9% | 4.6% | 0.12% | 0% |
| Jul 2026 | 59.1% | 35.4% | 5.3% | 0.14% | 0% |
| Aug 2026 | 54.6% | 41% | 4.3% | 0.11% | 0% |
| Sep 2026 | 59.8% | 35.3% | 4.7% | 0.12% | 0.12% |
How has the Milwaukee and Stanley comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among mini hacksaw brands in New Zealand moved from 32.9% to 35.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Stanley’s share of searches among mini hacksaw brands in New Zealand moved from 0.45% to 0.12%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand mini hacksaw brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among mini hacksaw brands in New Zealand, from 41% to 35.3%.
Estimated monthly branded searches for Stanley in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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