Brandwave

Lie-Nielsen vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Lie-Nielsen among hand planer brands in New Zealand. Stanley had about 110 branded searches, while Lie-Nielsen had 50. Stanley made up 0.54% of all hand planer brand searches we track, and Lie-Nielsen accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Stanley appeared in all five answers and Lie-Nielsen in three. Stanley was mentioned before Lie-Nielsen in four out of five answers.

Among hand planer brands in New Zealand in September 2026

Who do people search for more?

Stanley, about 2 searches for every 1 for Lie-Nielsen

Stanley 110 searchesLie-Nielsen 50 searches

Who does AI mention more?

Stanley, mentioned in every answer we collected

Stanley in 5 of 5Lie-Nielsen in 3 of 5

Who does AI recommend more?

Stanley, named ahead of Lie-Nielsen in 4 of 5 answers

Stanley first in 4Lie-Nielsen first in 1

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Lie-Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Lie-Nielsen in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Veritas2nd
  3. Lie-Nielsen3rd
  4. Makita4th
  5. Festool5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hand planer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lie-Nielsen or Stanley more popular in search?

This chart shows how often people search Google for Lie-Nielsen and Stanley by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.

Lie-Nielsen and Stanley among hand planer brands in New Zealand, by month

Share of searches by month for Stanley, Lie-Nielsen. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolStanleyLie-NielsenVeritas
Oct 202544.2%41.2%13.3%0.68%0.43%0.18%
Nov 202536.1%53.1%9.9%0.46%0.36%0.1%
Dec 202536.7%54%8.3%0.57%0.36%0.1%
Jan 202641.7%47.3%9.6%0.71%0.53%0.12%
Feb 202645.1%41.3%12.4%0.56%0.44%0.19%
Mar 202640.9%45%13%0.51%0.28%0.23%
Apr 202644.8%42.5%11.3%0.76%0.44%0.19%
May 202647.1%37.4%14.3%0.79%0.33%0.2%
Jun 202646.1%36.9%15.4%0.88%0.57%0.19%
Jul 202646.7%35.5%15.9%1.1%0.58%0.19%
Aug 202643.9%41.2%13.4%0.84%0.42%0.18%
Sep 202644.1%40.3%14.7%0.54%0.25%0.15%

How has the Lie-Nielsen and Stanley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hand planer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lie-Nielsen’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lie-Nielsen

1 branded search term

  • lie nielsen

Stanley

2 branded search terms

  • stanley hand plane
  • stanley plane

How the Brand Demand Index is measured

Other head-to-heads among hand planer brands

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