Brandwave

How popular isLie-Nielsen?

In September 2026, people searched for Lie-Nielsen by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 0.25% of all New Zealand hand planer brand searches, placing Lie-Nielsen fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about hand planer brands, Lie-Nielsen appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Lie-Nielsen is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. FestoolShare of searches 14.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. StanleyShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Lie-NielsenShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lie-Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lie-Nielsen is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Veritas2nd
  3. Lie-Nielsen3rd
  4. Makita4th
  5. Festool5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hand planer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand planer brands compete with Lie-Nielsen?

Lie-Nielsen against hand planer brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Festool, Lie-Nielsen. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolStanleyLie-NielsenVeritas
Oct 202544.2%41.2%13.3%0.68%0.43%0.18%
Nov 202536.1%53.1%9.9%0.46%0.36%0.1%
Dec 202536.7%54%8.3%0.57%0.36%0.1%
Jan 202641.7%47.3%9.6%0.71%0.53%0.12%
Feb 202645.1%41.3%12.4%0.56%0.44%0.19%
Mar 202640.9%45%13%0.51%0.28%0.23%
Apr 202644.8%42.5%11.3%0.76%0.44%0.19%
May 202647.1%37.4%14.3%0.79%0.33%0.2%
Jun 202646.1%36.9%15.4%0.88%0.57%0.19%
Jul 202646.7%35.5%15.9%1.1%0.58%0.19%
Aug 202643.9%41.2%13.4%0.84%0.42%0.18%
Sep 202644.1%40.3%14.7%0.54%0.25%0.15%

  1. 1.Makita

    44.1%

    Held 1st. 9K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  2. 2.Ryobi

    40.3%

    Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share -1 points.

  3. 3.Festool

    14.7%

    Held 3rd. 3K estimated branded searches, +33.9% vs prior month. Share +1.3 points.

  4. 4.Stanley

    0.54%

    Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  5. 5.Lie-Nielsen

    0.25%

    Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  6. 6.Veritas

    0.15%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lie-Nielsen and its closest rivals

Every comparison with Lie-Nielsen

4 comparisons

How has branded search demand for Lie-Nielsen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lie-Nielsen in New Zealand fell from 70 to 50.
  • Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among hand planer brands in New Zealand held steady, from 0.43% to 0.25%.

How did search popularity change for New Zealand hand planer brands in September 2026?

4 changes

  1. In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.

  2. In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.

  3. Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026.

  4. Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Lie-Nielsen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lie-Nielsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lie nielsen

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How the Brand Demand Index is measured

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