Brandwave

How popular isSo Good?

In September 2026, people searched for So Good by name about 410 times in New Zealand, a 24.2% increase from the previous year. These searches made up 31.8% of all New Zealand soy milk brand searches, placing So Good second out of three brands. When we asked both ChatGPT and Google AI Overviews about soy milk brands, So Good appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

So Good is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. VitasoyShare of searches 54.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. So GoodShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KikkomanShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top soy milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, So Good appeared in all five answers. So Good is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitasoy1st
  2. So Good2nd
  3. Kikkoman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • So Good5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kikkoman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soy milk brands

5 answers

  • Asked ChatGPT

    “Which soy milk brand should I buy in New Zealand?”

    1. 1Vitasoy
    2. 2So Good

  • Asked ChatGPT

    “What are the best soy milk brands in New Zealand?”

    1. 1Vitasoy
    2. 2So Good

  • Asked ChatGPT

    “What's the best soy milk brand in New Zealand for coffee and cereal?”

    1. 1So Good
    2. 2Vitasoy

  • Searched Google, AI Overview

    “soy milk nz”

    1. 1Vitasoy
    2. 2So Good

  • Searched Google, AI Overview

    “barista soy milk”

    1. 1So Good
    2. 2Vitasoy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soy milk brands compete with So Good?

So Good against soy milk brands in New Zealand, by month

Share of searches by month for Vitasoy, So Good, Kikkoman. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoySo GoodKikkoman
Oct 202539.8%39.8%20.5%
Nov 202539.7%42.3%17.9%
Dec 202543.7%36.6%19.7%
Jan 202638.5%42.2%19.3%
Feb 202643.2%34.6%22.2%
Mar 202646%35%19%
Apr 202644.3%31.1%24.5%
May 202647.2%28%24.8%
Jun 202646.2%29.9%23.9%
Jul 202650.8%32.5%16.7%
Aug 202650.8%34.2%15%
Sep 202654.3%31.8%14%

  1. 1.Vitasoy

    54.3%

    Held 1st. 700 estimated branded searches, +14.8% vs prior month. Share +3.4 points.

  2. 2.So Good

    31.8%

    Held 2nd. 410 estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Kikkoman

    14%

    Held 3rd. 180 estimated branded searches, 0% vs prior month. Share -1 points.

Compare popularity between So Good and its closest rivals

Every comparison with So Good

6 comparisons

How has branded search demand for So Good changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for So Good in New Zealand rose from 330 to 410.
  • Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand decreased from 39.8% to 31.8%.
  • Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 28% in May 2026.
  • Across the 12 months ending September 2026, So Good fell from 1st to 2nd among soy milk brands in New Zealand.

How did search popularity change for New Zealand soy milk brands in September 2026?

3 changes

  1. In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%.

  2. In September 2026, So Good lost share of searches among soy milk brands in New Zealand, from 34.2% to 31.8%.

  3. In September 2026, Kikkoman lost share of searches among soy milk brands in New Zealand, from 15% to 14%.

How are So Good’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • so good
  • so good milk

How the Brand Demand Index is measured

Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix, Marmite and Vitality Works, owned by the same company, in New Zealand.

Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does So Good compete?

So Good is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Oat milk brands4th of 54%Show ranking
Plant milk brands5th of 68%Show ranking
Soy milk brands2nd of 331.8%Shown above
Almond milk brands2nd of 345.1%Show ranking
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Is So Good your brand?

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