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Plant milk brands in New Zealand:Which brands are most popular in search?

In August 2026, Oatly was the most searched among plant milk brands in New Zealand, with an estimated 1.9K branded searches and 25.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Oatly25.7%
  2. Boring Oat Milk22.9%
  3. Vitasoy22.1%
  4. So Good21.8%
  5. Alpro5.4%
  6. Califia Farms2.1%

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Share of SearchLeaderboard

Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plant milk brands in New Zealand, by month

Share of Search by month for Oatly, Boring Oat Milk, Vitasoy, So Good, Alpro, Califia Farms. The figures are in the table below the chart.

View monthly share of search table
MonthOatlyBoring Oat MilkVitasoySo GoodAlproCalifia Farms
Oct 202516.5%30.7%20.4%21%10.7%0.78%
Nov 202514.7%37.6%18%19.5%9.2%0.94%
Dec 202513.8%31.7%19.7%21.3%12.5%0.91%
Jan 202613.5%29.7%22.4%24.5%8.9%1%
Feb 202624.1%25.4%19.2%21.6%7.8%1.8%
Mar 202620.1%26.9%21.1%22.5%7.6%1.7%
Apr 202617.8%27.2%21.6%21.2%8.7%3.5%
May 202627.8%23.2%20.7%18.8%6.7%2.9%
Jun 202630.1%18.6%21.4%21.4%6%2.6%
Jul 202625.4%22.3%23.1%20.8%5.9%2.5%
Aug 202625.7%22.9%22.1%21.8%5.4%2.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Oatly

    25.7%

    held 1st · 1.9K estimated branded searches · +0.52% vs prior month · +0.2 points

  2. 2.Boring Oat Milk

    22.9%

    moved from 3rd to 2nd · 1.7K estimated branded searches · +2.4% vs prior month · +0.6 points

  3. 3.Vitasoy

    22.1%

    moved from 2nd to 3rd · 1.7K estimated branded searches · -4.6% vs prior month · -1 points

  4. 4.So Good

    21.8%

    held 4th · 1.6K estimated branded searches · +4.4% vs prior month · +1 points

  5. 5.Alpro

    5.4%

    held 5th · 410 estimated branded searches · -8.9% vs prior month · -0.5 points

  6. 6.Califia Farms

    2.1%

    held 6th · 160 estimated branded searches · -15.8% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among plant milk brands in New Zealand?

In August 2026, Oatly was the most searched among plant milk brands in New Zealand, with an estimated 1.9K branded searches and 25.7% estimated Share of Search within this set. Boring Oat Milk is in 2nd place, 2.8 percentage points behind at 22.9% Share of Search.

New Zealand plant milk brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oatly16.5% → 25.7%30.1%Jun 202613.5%Jan 20264th → 1st
Boring Oat Milk30.7% → 22.9%37.6%Nov 202518.6%Jun 20261st → 2nd
Vitasoy20.4% → 22.1%23.1%Jul 202618%Nov 20253rd
So Good21% → 21.8%24.5%Jan 202618.8%May 20262nd → 4th
Alpro10.7% → 5.4%12.5%Dec 20255.4%Aug 20265th
Califia Farms0.78% → 2.1%3.5%Apr 20260.78%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand increased from 16.5% to 25.7%.
  • Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand decreased from 30.7% to 22.9%.
  • Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand increased from 20.4% to 22.1%.
  • Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand increased from 21% to 21.8%.
  • Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand decreased from 10.7% to 5.4%.
  • Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands in New Zealand increased from 0.78% to 2.1%.
  • Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand peaked at 30.1% in June 2026 and was lowest at 13.5% in January 2026.
  • Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand peaked at 37.6% in November 2025 and was lowest at 18.6% in June 2026.
  • Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand peaked at 23.1% in July 2026 and was lowest at 18% in November 2025.
  • Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand peaked at 24.5% in January 2026 and was lowest at 18.8% in May 2026.
  • Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand peaked at 12.5% in December 2025 and was lowest at 5.4% in August 2026.
  • Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands in New Zealand peaked at 3.5% in April 2026 and was lowest at 0.78% in October 2025.
  • Across the 11 months ending August 2026, Oatly rose from 4th to 1st among plant milk brands in New Zealand.
  • Across the 11 months ending August 2026, Boring Oat Milk fell from 1st to 2nd among plant milk brands in New Zealand.
  • Across the 11 months ending August 2026, So Good fell from 2nd to 4th among plant milk brands in New Zealand.

How did search popularity change for New Zealand plant milk brands in August 2026?

  1. In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.

  2. In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.

  3. In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.

  4. In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.

  5. Califia Farms’ estimated Share of Search among plant milk brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

  6. Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.

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