Boring Oat Milk vs So Good:Which is more popular by branded search in New Zealand?
In August 2026, Boring Oat Milk had more branded searches than So Good among plant milk brands in New Zealand. Boring Oat Milk was estimated to have 1.7K branded searches compared to So Good’s 1.6K, and held a 22.9% Share of Search versus So Good’s 21.8%.
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Which is more popular in search, Boring Oat Milk or So Good?
Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boring Oat Milk, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boring Oat Milk and So Good comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: So Good took it in June 2026, Boring Oat Milk took it in July 2026.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand moved from 21% to 21.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
How did search popularity change for New Zealand plant milk brands in August 2026?
2 changes
In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Boring Oat Milk’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boring Oat Milk
7 branded search terms
- boring oat milk
- boring oat milk barista
- boring oat milk ingredients
- boring oat milk near me
- boring oat milk new zealand
- boring oat milk nz
- boring oat milk pak n save
So Good
10 branded search terms
- oat milk so good
- so good almond milk
- so good barista almond milk
- so good barista oat milk
- so good coconut almond milk
- so good high protein almond milk
- so good milk
- so good oat milk
- so good soy milk
- so good unsweetened almond milk
Put your own brand in this comparison
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