Brandwave

How popular isBoring Oat Milk?

In September 2026, people searched for Boring Oat Milk by name about 1,690 times in New Zealand, a 19.9% increase from the previous year. These searches made up 32.9% of all New Zealand plant milk brand searches, placing Boring Oat Milk second out of six brands. When we asked both ChatGPT and Google AI Overviews about plant milk brands, Boring Oat Milk appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Boring Oat Milk is the second most searched of 6 competitors and the most recommended in AI answers.

  1. VitasoyShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Boring Oat MilkShare of searches 32.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. OatlyShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AlproShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. So GoodShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boring Oat Milk was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boring Oat Milk is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boring Oat Milk1st
  2. Vitasoy2nd
  3. So Good2nd
  4. Oatly–
  5. Alpro–
  6. Califia Farms–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boring Oat Milk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plant milk brands compete with Boring Oat Milk?

Boring Oat Milk against plant milk brands in New Zealand, by month

Share of searches by month for Vitasoy, Boring Oat Milk, Oatly, Alpro, So Good. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoyBoring Oat MilkOatlyAlproSo GoodCalifia Farms
Oct 202525.4%35.4%17.6%12.8%8.3%0.5%
Nov 202522.2%41.8%16.1%11.2%8.1%0.49%
Dec 202525.5%33.2%16%16.6%8%0.62%
Jan 202629.2%32.6%15.5%11.6%10.6%0.46%
Feb 202625.1%26.8%30.1%10.5%7%0.5%
Mar 202627.7%30.5%23.5%10.2%7.7%0.44%
Apr 202629.7%31.3%19.6%11.5%7.4%0.45%
May 202630.2%29.7%22.2%9.9%7.4%0.63%
Jun 202636.2%26.1%18.9%9.8%8.4%0.48%
Jul 202636%29.2%17%8.9%8.5%0.41%
Aug 202633.9%28.9%20%8.3%8.5%0.41%
Sep 202635.5%32.9%11.9%11.3%8%0.39%

  1. 1.Vitasoy

    35.5%

    Held 1st. 1.8K estimated branded searches, +11% vs prior month. Share +1.6 points.

  2. 2.Boring Oat Milk

    32.9%

    Held 2nd. 1.7K estimated branded searches, +20.7% vs prior month. Share +4 points.

  3. 3.Oatly

    11.9%

    Held 3rd. 610 estimated branded searches, -37.1% vs prior month. Share -8.2 points.

  4. 4.Alpro

    11.3%

    Moved from 5th to 4th. 580 estimated branded searches, +45% vs prior month. Share +3 points.

  5. 5.So Good

    8%

    Moved from 4th to 5th. 410 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Califia Farms

    0.39%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Boring Oat Milk and its closest rivals

Every comparison with Boring Oat Milk

4 comparisons

How has branded search demand for Boring Oat Milk changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boring Oat Milk in New Zealand rose from 1.4K to 1.7K.
  • Across the 12 months ending September 2026, Boring Oat Milk’s share of searches among plant milk brands in New Zealand decreased from 35.4% to 32.9%.
  • Across the 12 months ending September 2026, Boring Oat Milk’s share of searches among plant milk brands in New Zealand peaked at 41.8% in November 2025 and was lowest at 26.1% in June 2026.
  • Across the 12 months ending September 2026, Boring Oat Milk fell from 1st to 2nd among plant milk brands in New Zealand.

How did search popularity change for New Zealand plant milk brands in September 2026?

5 changes

  1. In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches.

  2. In September 2026, Boring Oat Milk gained share of searches among plant milk brands in New Zealand, from 28.9% to 32.9%.

  3. In September 2026, Vitasoy gained share of searches among plant milk brands in New Zealand, from 33.9% to 35.5%.

  4. In September 2026, Oatly lost share of searches among plant milk brands in New Zealand, from 20% to 11.9%.

  5. Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.

How are Boring Oat Milk’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boring Oat Milk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boring oat milk
  • boring oat milk barista
  • boring oat milk ingredients

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How the Brand Demand Index is measured

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