Boring Oat Milk vs Oatly:Which is more popular by branded search in New Zealand?
In August 2026, Oatly had more branded searches than Boring Oat Milk among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to Boring Oat Milk’s 1.7K, and held a 25.7% Share of Search versus Boring Oat Milk’s 22.9%.
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Which is more popular in search, Boring Oat Milk or Oatly?
Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, Boring Oat Milk. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boring Oat Milk and Oatly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Oatly took it in May 2026.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand moved from 16.5% to 25.7%, and its estimated monthly branded searches moved from 850 to 1.9K.
How did search popularity change for New Zealand plant milk brands in August 2026?
2 changes
In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boring Oat Milk’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boring Oat Milk
7 branded search terms
- boring oat milk
- boring oat milk barista
- boring oat milk ingredients
- boring oat milk near me
- boring oat milk new zealand
- boring oat milk nz
- boring oat milk pak n save
Oatly
12 branded search terms
- oatly
- oatly almond milk
- oatly barista edition oat milk
- oatly barista oat milk
- oatly com
- oatly milk
- oatly near me
- oatly new zealand
- oatly nz
- oatly oat milk
- oatly plant milk
- oatly soy milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.