How popular isBoring Oat Milk in search?
In August 2026, there were an estimated 1.7K branded searches for Boring Oat Milk in New Zealand which is up 9.5% over the last 11 months. Boring Oat Milk holds 22.9% estimated Share of Search among New Zealand plant milk brands and is ranked 2nd of 6 competitors for search popularity.
Oatly25.7%
Boring Oat Milk22.9%
Vitasoy22.1%
So Good21.8%Alpro5.4%
Califia Farms2.1%
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Which plant milk brands compete with Boring Oat Milk?
Share of Search by month for Oatly, Boring Oat Milk, Vitasoy, So Good, Alpro, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.9K | +0.52% | +0.2 points | |
| 2, moved from 3rd to 2nd | 22.9% | 1.7K | +2.4% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.1% | 1.7K | -4.6% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 21.8% | 1.6K | +4.4% | +1 points | |
| 5, held 5th | 5.4% | 410 | -8.9% | -0.5 points | |
| 6, held 6th | 2.1% | 160 | -15.8% | -0.4 points |
1.
Oatly25.7%
held 1st · 1.9K estimated branded searches · +0.52% vs prior month · +0.2 points
22.9%
moved from 3rd to 2nd · 1.7K estimated branded searches · +2.4% vs prior month · +0.6 points
3.
Vitasoy22.1%
moved from 2nd to 3rd · 1.7K estimated branded searches · -4.6% vs prior month · -1 points
4.
So Good21.8%
held 4th · 1.6K estimated branded searches · +4.4% vs prior month · +1 points
5.
5.4%
held 5th · 410 estimated branded searches · -8.9% vs prior month · -0.5 points
2.1%
held 6th · 160 estimated branded searches · -15.8% vs prior month · -0.4 points
Compare search popularity between Boring Oat Milk and its closest rivals
- Boring Oat Milk vs Oatly: compare search popularity
- Boring Oat Milk vs Vitasoy: compare search popularity
- Boring Oat Milk vs So Good: compare search popularity
- Boring Oat Milk vs Califia Farms: compare search popularity
- Compare Boring Oat Milk with any brand
How has branded search demand for Boring Oat Milk changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boring Oat Milk in New Zealand rose from 1.6K to 1.7K.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand decreased from 30.7% to 22.9%.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand peaked at 37.6% in November 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, Boring Oat Milk fell from 1st to 2nd among plant milk brands in New Zealand.
How did search popularity change for New Zealand plant milk brands in August 2026?
6 changes
In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.
In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.
Califia Farms’ estimated Share of Search among plant milk brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.
How is Boring Oat Milk measured?
Brandwave collects information about searches that people make online using Boring Oat Milk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- boring oat milk
- boring oat milk barista
- boring oat milk ingredients
- boring oat milk near me
- boring oat milk new zealand
- boring oat milk nz
- boring oat milk pak n save
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Is Boring Oat Milk your brand?
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