Brandwave

How popular isCalifia Farms?

In September 2026, people searched for Califia Farms by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.39% of all New Zealand plant milk brand searches, placing Califia Farms sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about plant milk brands, Califia Farms did not appear in any of the answers.

Search and AI answers in September 2026

Califia Farms is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. VitasoyShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Boring Oat MilkShare of searches 32.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. OatlyShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AlproShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Califia FarmsShare of searches 0.39%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Califia Farms did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boring Oat Milk1st
  2. Vitasoy2nd
  3. So Good2nd
  4. Oatly–
  5. Alpro–
  6. Califia Farms–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boring Oat Milk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plant milk brands compete with Califia Farms?

Califia Farms against plant milk brands in New Zealand, by month

Share of searches by month for Vitasoy, Boring Oat Milk, Oatly, Alpro, So Good, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoyBoring Oat MilkOatlyAlproSo GoodCalifia Farms
Oct 202525.4%35.4%17.6%12.8%8.3%0.5%
Nov 202522.2%41.8%16.1%11.2%8.1%0.49%
Dec 202525.5%33.2%16%16.6%8%0.62%
Jan 202629.2%32.6%15.5%11.6%10.6%0.46%
Feb 202625.1%26.8%30.1%10.5%7%0.5%
Mar 202627.7%30.5%23.5%10.2%7.7%0.44%
Apr 202629.7%31.3%19.6%11.5%7.4%0.45%
May 202630.2%29.7%22.2%9.9%7.4%0.63%
Jun 202636.2%26.1%18.9%9.8%8.4%0.48%
Jul 202636%29.2%17%8.9%8.5%0.41%
Aug 202633.9%28.9%20%8.3%8.5%0.41%
Sep 202635.5%32.9%11.9%11.3%8%0.39%

  1. 1.Vitasoy

    35.5%

    Held 1st. 1.8K estimated branded searches, +11% vs prior month. Share +1.6 points.

  2. 2.Boring Oat Milk

    32.9%

    Held 2nd. 1.7K estimated branded searches, +20.7% vs prior month. Share +4 points.

  3. 3.Oatly

    11.9%

    Held 3rd. 610 estimated branded searches, -37.1% vs prior month. Share -8.2 points.

  4. 4.Alpro

    11.3%

    Moved from 5th to 4th. 580 estimated branded searches, +45% vs prior month. Share +3 points.

  5. 5.So Good

    8%

    Moved from 4th to 5th. 410 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Califia Farms

    0.39%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Califia Farms and its closest rivals

How has branded search demand for Califia Farms changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Califia Farms in New Zealand held steady at 20.
  • Across the 12 months ending September 2026, Califia Farms’ share of searches among plant milk brands in New Zealand held steady, from 0.5% to 0.39%.

How did search popularity change for New Zealand plant milk brands in September 2026?

5 changes

  1. In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches.

  2. In September 2026, Boring Oat Milk gained share of searches among plant milk brands in New Zealand, from 28.9% to 32.9%.

  3. In September 2026, Vitasoy gained share of searches among plant milk brands in New Zealand, from 33.9% to 35.5%.

  4. In September 2026, Oatly lost share of searches among plant milk brands in New Zealand, from 20% to 11.9%.

  5. Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.

How are Califia Farms’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Califia Farms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • califia
  • califia farms
  • califiafarms

Do you work for Califia Farms? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Califia Farms compete?

Califia Farms is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Oat milk brands5th of 50.2%Show ranking
Plant milk brands6th of 60.39%Shown above
Almond milk brands3rd of 32.2%Show ranking
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