Brandwave

Alpro vs Califia Farms:Which is more popular?

In September 2026, Alpro had more branded searches than Califia Farms among plant milk brands in New Zealand. Alpro had about 580 branded searches, while Califia Farms had 20. Alpro made up 11.3% of all plant milk brand searches we track, and Califia Farms accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about plant milk brands, neither Alpro nor Califia Farms appeared in any of the five answers.

Among plant milk brands in New Zealand in September 2026

Who do people search for more?

Alpro, about 29 searches for every 1 for Califia Farms

Alpro 580 searchesCalifia Farms 20 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Alpro in 0 of 5Califia Farms in 0 of 5

Follow Alpro vs Califia Farms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Alpro nor Califia Farms showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boring Oat Milk1st
  2. Vitasoy2nd
  3. So Good2nd
  4. Oatly–
  5. Alpro–
  6. Califia Farms–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boring Oat Milk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alpro or Califia Farms more popular in search?

This chart shows how often people search Google for Alpro and Califia Farms by name. Each line represents a brand's share of searches for all six plant milk brands we track, month by month, from searches in New Zealand.

Alpro and Califia Farms among plant milk brands in New Zealand, by month

Share of searches by month for Alpro, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoyBoring Oat MilkOatlyAlproSo GoodCalifia Farms
Oct 202525.4%35.4%17.6%12.8%8.3%0.5%
Nov 202522.2%41.8%16.1%11.2%8.1%0.49%
Dec 202525.5%33.2%16%16.6%8%0.62%
Jan 202629.2%32.6%15.5%11.6%10.6%0.46%
Feb 202625.1%26.8%30.1%10.5%7%0.5%
Mar 202627.7%30.5%23.5%10.2%7.7%0.44%
Apr 202629.7%31.3%19.6%11.5%7.4%0.45%
May 202630.2%29.7%22.2%9.9%7.4%0.63%
Jun 202636.2%26.1%18.9%9.8%8.4%0.48%
Jul 202636%29.2%17%8.9%8.5%0.41%
Aug 202633.9%28.9%20%8.3%8.5%0.41%
Sep 202635.5%32.9%11.9%11.3%8%0.39%

How has the Alpro and Califia Farms comparison changed over the last 12 months?

3 findings
  • Alpro was ahead of Califia Farms in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in New Zealand moved from 12.8% to 11.3%, and its estimated monthly branded searches moved from 510 to 580.
  • Across the 12 months ending September 2026, Califia Farms’ share of searches among plant milk brands in New Zealand moved from 0.5% to 0.39%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand plant milk brands in September 2026?

1 change

  1. In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Alpro’s and Califia Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpro

8 branded search terms

  • alpro
  • alpro custard
  • alpro milk
  • alpro nut milk
  • alpro oat milk
  • alpro plant milk
  • alpro soy milk
  • alpro yogurt

Califia Farms

3 branded search terms

  • califia
  • califia farms
  • califiafarms

How the Brand Demand Index is measured

Other head-to-heads among plant milk brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free