Oat milk brands in New Zealand:Which are most popular?
In September 2026, Chobani was the most searched oat milk brand in New Zealand, accounting for 86.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Oatly was mentioned most often, in two of the five answers.
ChobaniShare of searches 86.8%Mentioned in 0 of 5 AI answers
AlproShare of searches 4.7%Mentioned in 0 of 5 AI answers
OatlyShare of searches 4.2%Mentioned in 2 of 5 AI answers
So GoodShare of searches 4%Mentioned in 1 of 5 AI answers
Califia FarmsShare of searches 0.2%Mentioned in 0 of 5 AI answers
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Top oat milk brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Oatly was mentioned most often, in two of the five answers. Chobani, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oatly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- So Good1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chobani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oat milk brands
5 answers
Asked ChatGPT
“Which oat milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oat milk brands in New Zealand?”
Asked ChatGPT
“What's the best oat milk brand in New Zealand for coffee and cereal?”
Searched Google, AI Overview
“oat milk nz”
Searched Google, AI Overview
“barista oat milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which oat milk brands do people search for most?
This chart shows how often people search Google for each oat milk brand by name. Each line represents a brand's share of searches for all five oat milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Chobani, Alpro, Oatly, So Good. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Alpro | Oatly | So Good | Califia Farms |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.8% | 6.9% | 4.3% | 0.26% |
| Nov 2025 | 79.1% | 6.7% | 8.3% | 5.6% | 0.34% |
| Dec 2025 | 74.8% | 10.7% | 8.3% | 5.8% | 0.45% |
| Jan 2026 | 80.2% | 6% | 7% | 6.5% | 0.28% |
| Feb 2026 | 78.7% | 5.1% | 11.8% | 4.1% | 0.29% |
| Mar 2026 | 81% | 5.7% | 8% | 5% | 0.29% |
| Apr 2026 | 79.2% | 6.8% | 8.4% | 5.2% | 0.32% |
| May 2026 | 82.8% | 5.1% | 7.2% | 4.5% | 0.39% |
| Jun 2026 | 86.6% | 3.9% | 5.3% | 4% | 0.23% |
| Jul 2026 | 86.2% | 3.9% | 5.3% | 4.4% | 0.22% |
| Aug 2026 | 86.7% | 3% | 6.2% | 3.9% | 0.19% |
| Sep 2026 | 86.8% | 4.7% | 4.2% | 4% | 0.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 8.8K | -3% | +0.2 points | |
| 2, moved from 4th to 2nd | 4.7% | 480 | +50% | +1.7 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 4.2% | 430 | -33.8% | -2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 4% | 410 | 0% | +0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.2% | 20 | 0% | 0 points |
1.
Chobani86.8%
Held 1st. 8.8K estimated branded searches, -3% vs prior month. Share +0.2 points.
2.
Alpro4.7%
Moved from 4th to 2nd. 480 estimated branded searches, +50% vs prior month. Share +1.7 points.
3.
Oatly4.2%
Moved from 2nd to 3rd. 430 estimated branded searches, -33.8% vs prior month. Share -2 points.
4.
So Good4%
Moved from 3rd to 4th. 410 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.2%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among oat milk brands in New Zealand?
5 brands
In September 2026, Chobani was the most searched among oat milk brands in New Zealand, with an estimated 8.8K branded searches, 86.8% of all searches for the five we track. Alpro is in 2nd place, 82.1 percentage points behind at 4.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Chobani | 82.7% → 86.8% | 86.8%Sep 2026 | 74.8%Dec 2025 | 1st |
| Alpro | 5.8% → 4.7% | 10.7%Dec 2025 | 3%Aug 2026 | 3rd → 2nd |
| Oatly | 6.9% → 4.2% | 11.8%Feb 2026 | 4.2%Sep 2026 | 2nd → 3rd |
| So Good | 4.3% → 4% | 6.5%Jan 2026 | 3.9%Aug 2026 | 4th |
| Califia Farms | 0.26% → 0.2% | 0.45%Dec 2025 | 0.19%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Chobani’s share of searches among oat milk brands in New Zealand increased from 82.7% to 86.8%.
- Across the 12 months ending September 2026, Alpro’s share of searches among oat milk brands in New Zealand decreased from 5.8% to 4.7%.
- Across the 12 months ending September 2026, Oatly’s share of searches among oat milk brands in New Zealand decreased from 6.9% to 4.2%.
- Across the 12 months ending September 2026, Chobani’s share of searches among oat milk brands in New Zealand peaked at 86.8% in September 2026 and was lowest at 74.8% in December 2025.
- Across the 12 months ending September 2026, Alpro’s share of searches among oat milk brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Oatly’s share of searches among oat milk brands in New Zealand peaked at 11.8% in February 2026 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among oat milk brands in New Zealand peaked at 6.5% in January 2026 and was lowest at 3.9% in August 2026.
- Across the 12 months ending September 2026, Alpro rose from 3rd to 2nd among oat milk brands in New Zealand.
- Across the 12 months ending September 2026, Oatly fell from 2nd to 3rd among oat milk brands in New Zealand.
- Across the 12 months ending September 2026, So Good and Califia Farms held steady: their share of searches among oat milk brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand oat milk brands in September 2026?
4 changes
In September 2026, Alpro overtook Oatly and So Good to rank 2nd among oat milk brands in New Zealand, with 4.7% of the searches.
In September 2026, Oatly lost share of searches among oat milk brands in New Zealand, from 6.2% to 4.2%.
Estimated monthly branded searches for Chobani in New Zealand rose 40.3% over 12 measured months, from 6.3K to 8.8K in September 2026.
Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.
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