Oatly vs So Good:Which is more popular by branded search in New Zealand?
In August 2026, Oatly had more branded searches than So Good among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to So Good’s 1.6K, and held a 25.7% Share of Search versus So Good’s 21.8%.
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Which is more popular in search, Oatly or So Good?
Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Oatly and So Good comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Oatly took it in February 2026, So Good took it in March 2026, Oatly took it in May 2026.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand moved from 16.5% to 25.7%, and its estimated monthly branded searches moved from 850 to 1.9K.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand moved from 21% to 21.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
How did search popularity change for New Zealand plant milk brands in August 2026?
2 changes
In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oatly’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oatly
12 branded search terms
- oatly
- oatly almond milk
- oatly barista edition oat milk
- oatly barista oat milk
- oatly com
- oatly milk
- oatly near me
- oatly new zealand
- oatly nz
- oatly oat milk
- oatly plant milk
- oatly soy milk
So Good
10 branded search terms
- oat milk so good
- so good almond milk
- so good barista almond milk
- so good barista oat milk
- so good coconut almond milk
- so good high protein almond milk
- so good milk
- so good oat milk
- so good soy milk
- so good unsweetened almond milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.