Alpro vs Vitasoy:Which is more popular by branded search in New Zealand?
In August 2026, Vitasoy had more branded searches than Alpro among plant milk brands in New Zealand. Vitasoy was estimated to have 1.7K branded searches compared to Alpro’s 410, and held a 22.1% Share of Search versus Alpro’s 5.4%.
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Which is more popular in search, Alpro or Vitasoy?
Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitasoy, Alpro. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alpro and Vitasoy comparison changed over the last 12 months?
3 findings
- Vitasoy was ahead of Alpro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand moved from 10.7% to 5.4%, and its estimated monthly branded searches moved from 550 to 410.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand moved from 20.4% to 22.1%, and its estimated monthly branded searches moved from 1.1K to 1.7K.
How did search popularity change for New Zealand plant milk brands in August 2026?
3 changes
In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.
In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Alpro’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpro
12 branded search terms
- alpro
- alpro com
- alpro custard
- alpro milk
- alpro near me
- alpro nut milk
- alpro nz
- alpro oat milk
- alpro online
- alpro plant milk
- alpro soy milk
- alpro yogurt
Vitasoy
12 branded search terms
- calci plus vitasoy
- vitasoy
- vitasoy almond milk
- vitasoy com au
- vitasoy milk
- vitasoy near me
- vitasoy new zealand
- vitasoy nz
- vitasoy oat milk
- vitasoy plant milk
- vitasoy protein plus
- vitasoy soy milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.