So Good vs Vitasoy:Which is more popular by branded search in New Zealand?
In August 2026, So Good and Vitasoy were level on Share of Search among plant milk brands in New Zealand, with an estimated 1.6K versus 1.7K branded searches, at 21.8% and 22.1% estimated Share of Search.
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Which is more popular in search, So Good or Vitasoy?
Compare the oat, almond and soy milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitasoy, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Boring Oat Milk | Vitasoy | So Good | Alpro | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.5% | 30.7% | 20.4% | 21% | 10.7% | 0.78% |
| Nov 2025 | 14.7% | 37.6% | 18% | 19.5% | 9.2% | 0.94% |
| Dec 2025 | 13.8% | 31.7% | 19.7% | 21.3% | 12.5% | 0.91% |
| Jan 2026 | 13.5% | 29.7% | 22.4% | 24.5% | 8.9% | 1% |
| Feb 2026 | 24.1% | 25.4% | 19.2% | 21.6% | 7.8% | 1.8% |
| Mar 2026 | 20.1% | 26.9% | 21.1% | 22.5% | 7.6% | 1.7% |
| Apr 2026 | 17.8% | 27.2% | 21.6% | 21.2% | 8.7% | 3.5% |
| May 2026 | 27.8% | 23.2% | 20.7% | 18.8% | 6.7% | 2.9% |
| Jun 2026 | 30.1% | 18.6% | 21.4% | 21.4% | 6% | 2.6% |
| Jul 2026 | 25.4% | 22.3% | 23.1% | 20.8% | 5.9% | 2.5% |
| Aug 2026 | 25.7% | 22.9% | 22.1% | 21.8% | 5.4% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the So Good and Vitasoy comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Vitasoy took it in April 2026.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand moved from 21% to 21.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand moved from 20.4% to 22.1%, and its estimated monthly branded searches moved from 1.1K to 1.7K.
How did search popularity change for New Zealand plant milk brands in August 2026?
3 changes
In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.
How each brand is measured
Brandwave collects information about searches that people make online using So Good’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
So Good
10 branded search terms
- oat milk so good
- so good almond milk
- so good barista almond milk
- so good barista oat milk
- so good coconut almond milk
- so good high protein almond milk
- so good milk
- so good oat milk
- so good soy milk
- so good unsweetened almond milk
Vitasoy
12 branded search terms
- calci plus vitasoy
- vitasoy
- vitasoy almond milk
- vitasoy com au
- vitasoy milk
- vitasoy near me
- vitasoy new zealand
- vitasoy nz
- vitasoy oat milk
- vitasoy plant milk
- vitasoy protein plus
- vitasoy soy milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.