Brandwave

How popular isSo Good?

In September 2026, people searched for So Good by name about 410 times in New Zealand, a 24.2% increase from the previous year. These searches made up 4% of all New Zealand oat milk brand searches, placing So Good fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about oat milk brands, So Good appeared in one of the five answers.

Search and AI answers in September 2026

So Good is the fourth most searched of 5 competitors.

  1. ChobaniShare of searches 86.8%Mentioned in 0 of 5 AI answers
  2. AlproShare of searches 4.7%Mentioned in 0 of 5 AI answers
  3. OatlyShare of searches 4.2%Mentioned in 2 of 5 AI answers
  4. So GoodShare of searches 4%Mentioned in 1 of 5 AI answers
  5. Califia FarmsShare of searches 0.2%Mentioned in 0 of 5 AI answers
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Top oat milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, So Good was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oatly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chobani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oat milk brands

5 answers

  • Asked ChatGPT

    “Which oat milk brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best oat milk brands in New Zealand?”

      1. 1Oatly

    2. Asked ChatGPT

      “What's the best oat milk brand in New Zealand for coffee and cereal?”

      1. 1Oatly

    3. Searched Google, AI Overview

      “oat milk nz”

      1. Searched Google, AI Overview

        “barista oat milk”

        1. 1So Good

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which oat milk brands compete with So Good?

      So Good against oat milk brands in New Zealand, by month

      Share of searches by month for Chobani, Alpro, Oatly, So Good. The figures are in the table below the chart.

      View monthly share of searches table
      MonthChobaniAlproOatlySo GoodCalifia Farms
      Oct 202582.7%5.8%6.9%4.3%0.26%
      Nov 202579.1%6.7%8.3%5.6%0.34%
      Dec 202574.8%10.7%8.3%5.8%0.45%
      Jan 202680.2%6%7%6.5%0.28%
      Feb 202678.7%5.1%11.8%4.1%0.29%
      Mar 202681%5.7%8%5%0.29%
      Apr 202679.2%6.8%8.4%5.2%0.32%
      May 202682.8%5.1%7.2%4.5%0.39%
      Jun 202686.6%3.9%5.3%4%0.23%
      Jul 202686.2%3.9%5.3%4.4%0.22%
      Aug 202686.7%3%6.2%3.9%0.19%
      Sep 202686.8%4.7%4.2%4%0.2%

      1. 1.Chobani

        86.8%

        Held 1st. 8.8K estimated branded searches, -3% vs prior month. Share +0.2 points.

      2. 2.Alpro

        4.7%

        Moved from 4th to 2nd. 480 estimated branded searches, +50% vs prior month. Share +1.7 points.

      3. 3.Oatly

        4.2%

        Moved from 2nd to 3rd. 430 estimated branded searches, -33.8% vs prior month. Share -2 points.

      4. 4.So Good

        4%

        Moved from 3rd to 4th. 410 estimated branded searches, 0% vs prior month. Share +0.1 points.

      5. 5.Califia Farms

        0.2%

        Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between So Good and its closest rivals

      Every comparison with So Good

      6 comparisons

      How has branded search demand for So Good changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for So Good in New Zealand rose from 330 to 410.
      • Across the 12 months ending September 2026, So Good’s share of searches among oat milk brands in New Zealand peaked at 6.5% in January 2026 and was lowest at 3.9% in August 2026.

      How did search popularity change for New Zealand oat milk brands in September 2026?

      4 changes

      1. In September 2026, Alpro overtook Oatly and So Good to rank 2nd among oat milk brands in New Zealand, with 4.7% of the searches.

      2. In September 2026, Oatly lost share of searches among oat milk brands in New Zealand, from 6.2% to 4.2%.

      3. Estimated monthly branded searches for Chobani in New Zealand rose 40.3% over 12 measured months, from 6.3K to 8.8K in September 2026.

      4. Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.

      How are So Good’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • so good
      • so good milk

      How the Brand Demand Index is measured

      Who owns So Good?

      So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix, Marmite and Vitality Works, owned by the same company, in New Zealand.

      Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does So Good compete?

      So Good is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Oat milk brands4th of 54%Shown above
      Plant milk brands5th of 68%Show ranking
      Soy milk brands2nd of 331.8%Show ranking
      Almond milk brands2nd of 345.1%Show ranking
      Creator with pink hair and a pink jacket

      Is So Good your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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