How popular isSo Good?

In September 2026, people searched for So Good by name about 410 times in New Zealand, a 24.2% increase from the previous year. These searches made up 45.1% of all New Zealand almond milk brand searches, placing So Good second out of three brands. When we asked both ChatGPT and Google AI Overviews about almond milk brands, So Good appeared in all answers.

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Top almond milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, So Good appeared in all five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
So Good	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Alpro	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Califia Farms	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

So Good5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about almond milk brands

5 answers

Asked ChatGPT
“Which almond milk brand should I buy in New Zealand?”
1. 1So Good
Asked ChatGPT
“What are the best almond milk brands in New Zealand?”
1. 1So Good
Asked ChatGPT
“What's the best almond milk brand in New Zealand for coffee and cereal?”
1. 1So Good
Searched Google, AI Overview
“almond milk nz”
1. 1So Good
Searched Google, AI Overview
“unsweetened almond milk”
1. 1So Good

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which almond milk brands compete with So Good?

So Good against almond milk brands in New Zealand, by month

Month	Alpro	So Good	Califia Farms
Oct 2025	55.7%	41.8%	2.5%
Nov 2025	53.3%	44%	2.7%
Dec 2025	63.2%	34.2%	2.6%
Jan 2026	46.7%	51.1%	2.2%
Feb 2026	53.8%	43.1%	3.1%
Mar 2026	51.9%	45.5%	2.6%
Apr 2026	55.1%	42.3%	2.6%
May 2026	51.3%	44.9%	3.8%
Jun 2026	47.9%	49.3%	2.8%
Jul 2026	45.6%	51.9%	2.5%
Aug 2026	42.7%	54.7%	2.7%
Sep 2026	52.7%	45.1%	2.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Alpro	52.7%	480	+50%	+10.1 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	So Good Sanitarium	45.1%	410	0%	-9.6 pointsmoved from 1st to 2nd
3, held 3rd	Califia Farms	2.2%	20	0%	-0.5 points

1.Alpro
52.7%
Moved from 2nd to 1st. 480 estimated branded searches, +50% vs prior month. Share +10.1 points.
2.So Good
45.1%
Moved from 1st to 2nd. 410 estimated branded searches, 0% vs prior month. Share -9.6 points.
3.Califia Farms
2.2%
Held 3rd. 20 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between So Good and its closest rivals

Every comparison with So Good

6 comparisons

How has branded search demand for So Good changed in New Zealand over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for So Good in New Zealand rose from 330 to 410.
Across the 12 months ending September 2026, So Good’s share of searches among almond milk brands in New Zealand increased from 41.8% to 45.1%.
Across the 12 months ending September 2026, So Good’s share of searches among almond milk brands in New Zealand peaked at 54.7% in August 2026 and was lowest at 34.2% in December 2025.

How did search popularity change for New Zealand almond milk brands in September 2026?

2 changes

In September 2026, Alpro overtook So Good to become the leader among almond milk brands in New Zealand, with 52.7% of the searches.
In September 2026, So Good lost share of searches among almond milk brands in New Zealand, from 54.7% to 45.1%.

How are So Good’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

so good

so good milk

How the Brand Demand Index is measured

See all 3 almond milk brands ranked

Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix, Marmite and Vitality Works, owned by the same company, in New Zealand.

Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does So Good compete?

So Good is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of searches	Ranking
Oat milk brands	4th of 5	4%	Show ranking
Plant milk brands	5th of 6	8%	Show ranking
Soy milk brands	2nd of 3	31.8%	Show ranking
Almond milk brands	2nd of 3	45.1%	Shown above

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