Brandwave

How popular isAlpro?

In September 2026, people searched for Alpro by name about 580 times in New Zealand, a 13.7% increase from the previous year. These searches made up 52.7% of all New Zealand almond milk brand searches, placing Alpro first out of three brands. When we asked both ChatGPT and Google AI Overviews about almond milk brands, Alpro did not appear in any of the answers.

Search and AI answers in September 2026

Alpro is the most searched of 3 competitors.

  1. AlproShare of searches 52.7%Mentioned in 0 of 5 AI answers
  2. So GoodShare of searches 45.1%Mentioned in 5 of 5 AI answers
  3. Califia FarmsShare of searches 2.2%Mentioned in 0 of 5 AI answers
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Top almond milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alpro did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • So Good5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about almond milk brands

5 answers

  • Asked ChatGPT

    “Which almond milk brand should I buy in New Zealand?”

    1. 1So Good

  • Asked ChatGPT

    “What are the best almond milk brands in New Zealand?”

    1. 1So Good

  • Asked ChatGPT

    “What's the best almond milk brand in New Zealand for coffee and cereal?”

    1. 1So Good

  • Searched Google, AI Overview

    “almond milk nz”

    1. 1So Good

  • Searched Google, AI Overview

    “unsweetened almond milk”

    1. 1So Good

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which almond milk brands compete with Alpro?

Alpro against almond milk brands in New Zealand, by month

Share of searches by month for Alpro, So Good, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthAlproSo GoodCalifia Farms
Oct 202555.7%41.8%2.5%
Nov 202553.3%44%2.7%
Dec 202563.2%34.2%2.6%
Jan 202646.7%51.1%2.2%
Feb 202653.8%43.1%3.1%
Mar 202651.9%45.5%2.6%
Apr 202655.1%42.3%2.6%
May 202651.3%44.9%3.8%
Jun 202647.9%49.3%2.8%
Jul 202645.6%51.9%2.5%
Aug 202642.7%54.7%2.7%
Sep 202652.7%45.1%2.2%

  1. 1.Alpro

    52.7%

    Moved from 2nd to 1st. 480 estimated branded searches, +50% vs prior month. Share +10.1 points.

  2. 2.So Good

    45.1%

    Moved from 1st to 2nd. 410 estimated branded searches, 0% vs prior month. Share -9.6 points.

  3. 3.Califia Farms

    2.2%

    Held 3rd. 20 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Alpro and its closest rivals

Every comparison with Alpro

11 comparisons

How has branded search demand for Alpro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alpro in New Zealand rose from 510 to 580.
  • Across the 12 months ending September 2026, Alpro’s share of searches among almond milk brands in New Zealand decreased from 55.7% to 52.7%.
  • Across the 12 months ending September 2026, Alpro’s share of searches among almond milk brands in New Zealand peaked at 63.2% in December 2025 and was lowest at 42.7% in August 2026.

How did search popularity change for New Zealand almond milk brands in September 2026?

2 changes

  1. In September 2026, Alpro overtook So Good to become the leader among almond milk brands in New Zealand, with 52.7% of the searches.

  2. In September 2026, So Good lost share of searches among almond milk brands in New Zealand, from 54.7% to 45.1%.

How are Alpro’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Alpro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alpro
  • alpro custard
  • alpro milk
  • alpro nut milk
  • alpro oat milk
  • alpro plant milk
  • alpro soy milk
  • alpro yogurt

Do you work for Alpro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Alpro compete?

Alpro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Milk brands6th of 83.9%Show ranking
Oat milk brands2nd of 54.7%Show ranking
Plant milk brands4th of 611.3%Show ranking
Almond milk brands1st of 352.7%Shown above
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