Soy milk brands in New Zealand:Which are most popular?
In September 2026, Vitasoy was the most searched soy milk brand in New Zealand, accounting for 54.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Vitasoy and So Good showed up in every answer. Vitasoy was recommended most often, coming first in three out of four responses that gave a list.
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Top soy milk brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitasoy and So Good appeared every time. Vitasoy was recommended most often, coming first in three out of four answers that gave a list. So Good was second. Kikkoman, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about soy milk brands
5 answers
Asked ChatGPT
“Which soy milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soy milk brands in New Zealand?”
Asked ChatGPT
“What's the best soy milk brand in New Zealand for coffee and cereal?”
Searched Google, AI Overview
“soy milk nz”
Searched Google, AI Overview
“barista soy milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which soy milk brands do people search for most?
This chart shows how often people search Google for each soy milk brand by name. Each line represents a brand's share of searches for all three soy milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vitasoy, So Good, Kikkoman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitasoy | So Good | Kikkoman |
|---|---|---|---|
| Oct 2025 | 39.8% | 39.8% | 20.5% |
| Nov 2025 | 39.7% | 42.3% | 17.9% |
| Dec 2025 | 43.7% | 36.6% | 19.7% |
| Jan 2026 | 38.5% | 42.2% | 19.3% |
| Feb 2026 | 43.2% | 34.6% | 22.2% |
| Mar 2026 | 46% | 35% | 19% |
| Apr 2026 | 44.3% | 31.1% | 24.5% |
| May 2026 | 47.2% | 28% | 24.8% |
| Jun 2026 | 46.2% | 29.9% | 23.9% |
| Jul 2026 | 50.8% | 32.5% | 16.7% |
| Aug 2026 | 50.8% | 34.2% | 15% |
| Sep 2026 | 54.3% | 31.8% | 14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 700 | +14.8% | +3.4 points | |
| 2, held 2nd | 31.8% | 410 | 0% | -2.4 points | |
| 3, held 3rd | 14% | 180 | 0% | -1 points |
Which brand is most popular in search among soy milk brands in New Zealand?
3 brands
In September 2026, Vitasoy was the most searched among soy milk brands in New Zealand, with an estimated 700 branded searches, 54.3% of all searches for the three we track. So Good is in 2nd place, 22.5 percentage points behind at 31.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Vitasoy | 39.8% → 54.3% | 54.3%Sep 2026 | 38.5%Jan 2026 | 2nd → 1st |
 So Good | 39.8% → 31.8% | 42.3%Nov 2025 | 28%May 2026 | 1st → 2nd |
 Kikkoman | 20.5% → 14% | 24.8%May 2026 | 14%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand increased from 39.8% to 54.3%.
- Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand decreased from 39.8% to 31.8%.
- Across the 12 months ending September 2026, Kikkoman’s share of searches among soy milk brands in New Zealand decreased from 20.5% to 14%.
- Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand peaked at 54.3% in September 2026 and was lowest at 38.5% in January 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 28% in May 2026.
- Across the 12 months ending September 2026, Kikkoman’s share of searches among soy milk brands in New Zealand peaked at 24.8% in May 2026 and was lowest at 14% in September 2026.
- Across the 12 months ending September 2026, Vitasoy rose from 2nd to 1st among soy milk brands in New Zealand.
- Across the 12 months ending September 2026, So Good fell from 1st to 2nd among soy milk brands in New Zealand.
How did search popularity change for New Zealand soy milk brands in September 2026?
3 changes
In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%.
In September 2026, So Good lost share of searches among soy milk brands in New Zealand, from 34.2% to 31.8%.
In September 2026, Kikkoman lost share of searches among soy milk brands in New Zealand, from 15% to 14%.
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