Brandwave

How popular isVitasoy?

In September 2026, people searched for Vitasoy by name about 1,820 times in New Zealand, an 80.2% increase from the previous year. These searches made up 54.3% of all New Zealand soy milk brand searches, placing Vitasoy first out of three brands. When we asked both ChatGPT and Google AI Overviews about soy milk brands, Vitasoy appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Vitasoy is the most searched of 3 competitors and the most recommended in AI answers.

  1. VitasoyShare of searches 54.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. So GoodShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KikkomanShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Vitasoy website (opens in a new tab)

Follow Vitasoy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soy milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitasoy appeared in all five answers. Vitasoy is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitasoy1st
  2. So Good2nd
  3. Kikkoman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • So Good5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kikkoman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soy milk brands

5 answers

  • Asked ChatGPT

    “Which soy milk brand should I buy in New Zealand?”

    1. 1Vitasoy
    2. 2So Good

  • Asked ChatGPT

    “What are the best soy milk brands in New Zealand?”

    1. 1Vitasoy
    2. 2So Good

  • Asked ChatGPT

    “What's the best soy milk brand in New Zealand for coffee and cereal?”

    1. 1So Good
    2. 2Vitasoy

  • Searched Google, AI Overview

    “soy milk nz”

    1. 1Vitasoy
    2. 2So Good

  • Searched Google, AI Overview

    “barista soy milk”

    1. 1So Good
    2. 2Vitasoy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soy milk brands compete with Vitasoy?

Vitasoy against soy milk brands in New Zealand, by month

Share of searches by month for Vitasoy, So Good, Kikkoman. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoySo GoodKikkoman
Oct 202539.8%39.8%20.5%
Nov 202539.7%42.3%17.9%
Dec 202543.7%36.6%19.7%
Jan 202638.5%42.2%19.3%
Feb 202643.2%34.6%22.2%
Mar 202646%35%19%
Apr 202644.3%31.1%24.5%
May 202647.2%28%24.8%
Jun 202646.2%29.9%23.9%
Jul 202650.8%32.5%16.7%
Aug 202650.8%34.2%15%
Sep 202654.3%31.8%14%

  1. 1.Vitasoy

    54.3%

    Held 1st. 700 estimated branded searches, +14.8% vs prior month. Share +3.4 points.

  2. 2.So Good

    31.8%

    Held 2nd. 410 estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Kikkoman

    14%

    Held 3rd. 180 estimated branded searches, 0% vs prior month. Share -1 points.

Compare popularity between Vitasoy and its closest rivals

Every comparison with Vitasoy

5 comparisons

How has branded search demand for Vitasoy changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitasoy in New Zealand rose from 1K to 1.8K.
  • Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand increased from 39.8% to 54.3%.
  • Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand peaked at 54.3% in September 2026 and was lowest at 38.5% in January 2026.
  • Across the 12 months ending September 2026, Vitasoy rose from 2nd to 1st among soy milk brands in New Zealand.

How did search popularity change for New Zealand soy milk brands in September 2026?

3 changes

  1. In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%.

  2. In September 2026, So Good lost share of searches among soy milk brands in New Zealand, from 34.2% to 31.8%.

  3. In September 2026, Kikkoman lost share of searches among soy milk brands in New Zealand, from 15% to 14%.

How are Vitasoy’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Vitasoy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calci plus vitasoy
  • vitasoy
  • vitasoy almond milk
  • vitasoy milk
  • vitasoy oat milk
  • vitasoy plant milk
  • vitasoy protein plus
  • vitasoy soy milk

Do you work for Vitasoy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vitasoy compete?

Vitasoy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plant milk brands1st of 635.5%Show ranking
Soy milk brands1st of 354.3%Shown above
Creator with pink hair and a pink jacket

Is Vitasoy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free