So Good vs Vitasoy:Which is more popular?
In September 2026, Vitasoy had more branded searches than So Good among soy milk brands in New Zealand. Vitasoy had about 700 branded searches, while So Good had 410. Vitasoy made up 54.3% of all soy milk brand searches we track, and So Good accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about soy milk brands, both So Good and Vitasoy appeared in all five answers. Vitasoy was mentioned before So Good in three out of four answers.
Who do people search for more?
Vitasoy, about 71% more searches than So Good
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vitasoy, named ahead of So Good in 3 of 4 answers
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Top soy milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both So Good and Vitasoy showed up in all five answers. Vitasoy was listed before So Good in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about soy milk brands
5 answers
Asked ChatGPT
“Which soy milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soy milk brands in New Zealand?”
Asked ChatGPT
“What's the best soy milk brand in New Zealand for coffee and cereal?”
Searched Google, AI Overview
“soy milk nz”
Searched Google, AI Overview
“barista soy milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is So Good or Vitasoy more popular in search?
This chart shows how often people search Google for So Good and Vitasoy by name. Each line represents a brand's share of searches for all three soy milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vitasoy, So Good. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitasoy | So Good | Kikkoman |
|---|---|---|---|
| Oct 2025 | 39.8% | 39.8% | 20.5% |
| Nov 2025 | 39.7% | 42.3% | 17.9% |
| Dec 2025 | 43.7% | 36.6% | 19.7% |
| Jan 2026 | 38.5% | 42.2% | 19.3% |
| Feb 2026 | 43.2% | 34.6% | 22.2% |
| Mar 2026 | 46% | 35% | 19% |
| Apr 2026 | 44.3% | 31.1% | 24.5% |
| May 2026 | 47.2% | 28% | 24.8% |
| Jun 2026 | 46.2% | 29.9% | 23.9% |
| Jul 2026 | 50.8% | 32.5% | 16.7% |
| Aug 2026 | 50.8% | 34.2% | 15% |
| Sep 2026 | 54.3% | 31.8% | 14% |
How has the So Good and Vitasoy comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Vitasoy took it in December 2025, So Good took it in January 2026, Vitasoy took it in February 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand moved from 39.8% to 31.8%, and its estimated monthly branded searches moved from 330 to 410.
- Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand moved from 39.8% to 54.3%, and its estimated monthly branded searches moved from 330 to 700.
How did search popularity change for New Zealand soy milk brands in September 2026?
2 changes
In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%.
In September 2026, So Good lost share of searches among soy milk brands in New Zealand, from 34.2% to 31.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using So Good’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soy milk brands
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