Brandwave

Califia Farms vs So Good:Which is more popular?

In September 2026, So Good had more branded searches than Califia Farms among plant milk brands in New Zealand. So Good had about 410 branded searches, while Califia Farms had 20. So Good made up 8% of all plant milk brand searches we track, and Califia Farms accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about plant milk brands, So Good appeared in three of the five answers and Califia Farms in none.

Among plant milk brands in New Zealand in September 2026

Who do people search for more?

So Good, about 21 searches for every 1 for Califia Farms

So Good 410 searchesCalifia Farms 20 searches

Who does AI mention more?

So Good, mentioned in 3 of 5 answers, Califia Farms in 0

So Good in 3 of 5Califia Farms in 0 of 5

Who does AI recommend more?

So Good, the only one of the two named

So Good first in 3Califia Farms never named

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Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, So Good was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Califia Farms did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boring Oat Milk1st
  2. Vitasoy2nd
  3. So Good2nd
  4. Oatly–
  5. Alpro–
  6. Califia Farms–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boring Oat Milk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Califia Farms or So Good more popular in search?

This chart shows how often people search Google for Califia Farms and So Good by name. Each line represents a brand's share of searches for all six plant milk brands we track, month by month, from searches in New Zealand.

Califia Farms and So Good among plant milk brands in New Zealand, by month

Share of searches by month for So Good, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthVitasoyBoring Oat MilkOatlyAlproSo GoodCalifia Farms
Oct 202525.4%35.4%17.6%12.8%8.3%0.5%
Nov 202522.2%41.8%16.1%11.2%8.1%0.49%
Dec 202525.5%33.2%16%16.6%8%0.62%
Jan 202629.2%32.6%15.5%11.6%10.6%0.46%
Feb 202625.1%26.8%30.1%10.5%7%0.5%
Mar 202627.7%30.5%23.5%10.2%7.7%0.44%
Apr 202629.7%31.3%19.6%11.5%7.4%0.45%
May 202630.2%29.7%22.2%9.9%7.4%0.63%
Jun 202636.2%26.1%18.9%9.8%8.4%0.48%
Jul 202636%29.2%17%8.9%8.5%0.41%
Aug 202633.9%28.9%20%8.3%8.5%0.41%
Sep 202635.5%32.9%11.9%11.3%8%0.39%

How has the Califia Farms and So Good comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand plant milk brands in September 2026?

2 changes

  1. In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches.

  2. Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Califia Farms’ and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Califia Farms

3 branded search terms

  • califia
  • califia farms
  • califiafarms

So Good

2 branded search terms

  • so good
  • so good milk

How the Brand Demand Index is measured

Other head-to-heads among plant milk brands

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