How popular isSmith & Sons in search?
In August 2026, there were an estimated 510 branded searches for Smith & Sons in New Zealand which is up 18.6% over the last 11 months. Smith & Sons holds 29.8% estimated Share of Search among New Zealand auckland renovation builders and is ranked 2nd of 3 competitors for search popularity.
Refresh Renovations67.3%
Smith & Sons29.8%
Reliable Renovations2.9%
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Which auckland renovation builders compete with Smith & Sons?
Share of Search by month for Refresh Renovations, Smith & Sons, Reliable Renovations. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Reliable Renovations |
|---|---|---|---|
| Oct 2025 | 73% | 24.2% | 2.8% |
| Nov 2025 | 72.4% | 25% | 2.6% |
| Dec 2025 | 65.5% | 32.8% | 1.7% |
| Jan 2026 | 67.7% | 28.1% | 4.2% |
| Feb 2026 | 66.1% | 31.7% | 2.2% |
| Mar 2026 | 67% | 30.5% | 2.5% |
| Apr 2026 | 68.5% | 28.5% | 3% |
| May 2026 | 72% | 25.9% | 2.1% |
| Jun 2026 | 70.7% | 27% | 2.3% |
| Jul 2026 | 68.8% | 27.2% | 4% |
| Aug 2026 | 67.3% | 29.8% | 2.9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 1.1K | -3.4% | -1.5 points | |
| 2, held 2nd | 29.8% | 510 | +8.5% | +2.7 points | |
| 3, held 3rd | 2.9% | 50 | -28.6% | -1.1 points |
67.3%
held 1st · 1.1K estimated branded searches · -3.4% vs prior month · -1.5 points
29.8%
held 2nd · 510 estimated branded searches · +8.5% vs prior month · +2.7 points
2.9%
held 3rd · 50 estimated branded searches · -28.6% vs prior month · -1.1 points
Compare search popularity between Smith & Sons and its closest rivals
How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smith & Sons in New Zealand rose from 430 to 510.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand increased from 24.2% to 29.8%.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.2% in October 2025.
How did search popularity change for New Zealand auckland renovation builders in August 2026?
3 changes
In August 2026, Smith & Sons gained estimated Share of Search among auckland renovation builders in New Zealand, from 27.2% to 29.8%.
In August 2026, Refresh Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 68.8% to 67.3%.
In August 2026, Reliable Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 4% to 2.9%.
Which christchurch renovation builders compete with Smith & Sons?
Share of Search by month for Refresh Renovations, Smith & Sons, Summit Construction, Sinclair Builders. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Summit Construction | Sinclair Builders |
|---|---|---|---|---|
| Oct 2025 | 66% | 21.8% | 7.1% | 5.1% |
| Nov 2025 | 66.5% | 22.9% | 5.9% | 4.7% |
| Dec 2025 | 56.7% | 28.4% | 9% | 6% |
| Jan 2026 | 56.5% | 23.5% | 16% | 4% |
| Feb 2026 | 55.9% | 26.8% | 13.6% | 3.6% |
| Mar 2026 | 59.3% | 27% | 9.3% | 4.4% |
| Apr 2026 | 58.5% | 24.4% | 13% | 4.1% |
| May 2026 | 62.1% | 22.3% | 8.9% | 6.7% |
| Jun 2026 | 62.4% | 23.9% | 7.6% | 6.1% |
| Jul 2026 | 63% | 24.9% | 7.9% | 4.2% |
| Aug 2026 | 57.8% | 25.6% | 11.1% | 5.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 1.1K | -3.4% | -5.2 points | |
| 2, held 2nd | 25.6% | 510 | +8.5% | +0.8 points | |
| 3, held 3rd | 11.1% | 220 | +46.7% | +3.1 points | |
| 4, held 4th | 5.5% | 110 | +37.5% | +1.3 points |
57.8%
held 1st · 1.1K estimated branded searches · -3.4% vs prior month · -5.2 points
25.6%
held 2nd · 510 estimated branded searches · +8.5% vs prior month · +0.8 points
11.1%
held 3rd · 220 estimated branded searches · +46.7% vs prior month · +3.1 points
5.5%
held 4th · 110 estimated branded searches · +37.5% vs prior month · +1.3 points
Compare search popularity between Smith & Sons and its closest rivals
How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand increased from 21.8% to 25.6%.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand peaked at 28.4% in December 2025 and was lowest at 21.8% in October 2025.
How did search popularity change for New Zealand christchurch renovation builders in August 2026?
4 changes
In August 2026, Summit Construction gained estimated Share of Search among christchurch renovation builders in New Zealand, from 7.9% to 11.1%.
In August 2026, Sinclair Builders gained estimated Share of Search among christchurch renovation builders in New Zealand, from 4.2% to 5.5%.
In August 2026, Smith & Sons gained estimated Share of Search among christchurch renovation builders in New Zealand, from 24.9% to 25.6%.
In August 2026, Refresh Renovations lost estimated Share of Search among christchurch renovation builders in New Zealand, from 63% to 57.8%.
Which tauranga renovation builders compete with Smith & Sons?
Share of Search by month for Refresh Renovations, Smith & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Bespoke Construct |
|---|---|---|---|
| Oct 2025 | 73.9% | 24.4% | 1.7% |
| Nov 2025 | 73.4% | 25.3% | 1.3% |
| Dec 2025 | 65.5% | 32.8% | 1.7% |
| Jan 2026 | 69.8% | 29% | 1.2% |
| Feb 2026 | 66.8% | 32.1% | 1.1% |
| Mar 2026 | 67.7% | 30.8% | 1.5% |
| Apr 2026 | 69.8% | 29% | 1.2% |
| May 2026 | 72.8% | 26.2% | 1% |
| Jun 2026 | 71.5% | 27.3% | 1.2% |
| Jul 2026 | 70.8% | 28% | 1.2% |
| Aug 2026 | 68.5% | 30.4% | 1.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 1.1K | -3.4% | -2.4 points | |
| 2, held 2nd | 30.4% | 510 | +8.5% | +2.4 points | |
| 3, held 3rd | 1.2% | 20 | 0% | 0 points |
68.5%
held 1st · 1.1K estimated branded searches · -3.4% vs prior month · -2.4 points
30.4%
held 2nd · 510 estimated branded searches · +8.5% vs prior month · +2.4 points
1.2%
held 3rd · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Smith & Sons and its closest rivals
How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand increased from 24.4% to 30.4%.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.4% in October 2025.
How did search popularity change for New Zealand tauranga renovation builders in August 2026?
3 changes
In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%.
In August 2026, Refresh Renovations lost estimated Share of Search among tauranga renovation builders in New Zealand, from 70.8% to 68.5%.
Estimated monthly branded searches for Bespoke Construct in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is Smith & Sons measured?
Brandwave collects information about searches that people make online using Smith & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- smith & sons
- smith & sons dunedin
- smith & sons tauranga
- smith and sons
- smith and sons nz
- smith and sons renovations
- smith sons renovations
- smith&sons
- smithandsons
- smithandsons.co.nz
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