Brandwave

How popular isSmith & Sons?

In September 2026, people searched for Smith & Sons by name about 410 times in New Zealand, a 46.4% increase from the previous year. These searches made up 7.6% of all New Zealand Auckland renovation builder searches, placing Smith & Sons fourth out of nine builders. When we asked both ChatGPT and Google AI Overviews about Auckland renovation builders, Smith & Sons did not appear in any of the answers.

Search and AI answers in September 2026

Smith & Sons is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. Superior RenovationsShare of searches 36.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Refresh RenovationsShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Add Value RenovationsShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Smith & SonsShare of searches 7.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Licensed RenovationsShare of searches 6.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

+4 more

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Smith & Sons did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland renovation builders compete with Smith & Sons?

Smith & Sons against Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, Refresh Renovations, Add Value Renovations, Smith & Sons, Licensed Renovations, Lewis Build, Reliable Renovations, The Renovation Team, Manor Projects. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

  1. 1.Superior Renovations

    36.6%

    Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -4.3 points.

  2. 2.Refresh Renovations

    23.7%

    Held 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +2.8 points.

  3. 3.Add Value Renovations

    10.7%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Smith & Sons

    7.6%

    Held 4th. 100 estimated branded searches, -23.1% vs prior month. Share -1.4 points.

  5. 5.Licensed Renovations

    6.9%

    Moved from 6th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +2 points.

  6. 6.Lewis Build

    5.3%

    Moved from 5th to 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.9 points.

  7. 7.Reliable Renovations

    3.8%

    Moved from 8th to 7th. 50 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.The Renovation Team

    3.1%

    Moved from 9th to 8th. 40 estimated branded searches, +100% vs prior month. Share +1.7 points.

  9. 9.Manor Projects

    2.3%

    Moved from 7th to 9th. 30 estimated branded searches, -40% vs prior month. Share -1.2 points.

Compare popularity between Smith & Sons and its closest rivals

Every comparison with Smith & Sons

7 comparisons

How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith & Sons in New Zealand rose from 280 to 410.
  • Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand increased from 6.2% to 7.6%.
  • Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand peaked at 9% in August 2026 and was lowest at 4.9% in November 2025.
  • Across the 12 months ending September 2026, Smith & Sons fell from 3rd to 4th among Auckland renovation builders in New Zealand.

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

6 changes

  1. In September 2026, Licensed Renovations overtook Lewis Build to rank 5th among Auckland renovation builders in New Zealand, with 6.9% of the searches.

  2. In September 2026, The Renovation Team overtook Manor Projects to rank 8th among Auckland renovation builders in New Zealand, with 3.1% of the searches.

  3. In September 2026, Refresh Renovations gained share of searches among Auckland renovation builders in New Zealand, from 20.8% to 23.7%.

  4. In September 2026, Add Value Renovations gained share of searches among Auckland renovation builders in New Zealand, from 9.7% to 10.7%.

  5. In September 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 41% to 36.6%.

  6. In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

How are Smith & Sons’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Smith & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smith & sons
  • smith and sons
  • smith sons renovations
  • smith&sons
  • smithandsons
  • smithsons

Do you work for Smith & Sons? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smith & Sons compete?

Smith & Sons is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland renovation builders4th of 97.6%Shown above
Christchurch renovation builders6th of 78.3%Show ranking
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