How popular isSmith & Sons?
In September 2026, people searched for Smith & Sons by name about 410 times in New Zealand, a 46.4% increase from the previous year. These searches made up 8.3% of all New Zealand Christchurch renovation builder searches, placing Smith & Sons sixth out of seven builders. When we asked both ChatGPT and Google AI Overviews about Christchurch renovation builders, Smith & Sons appeared in two of the three answers and was the joint fourth most recommended of the seven.
Smith & Sons is the sixth most searched of 7 competitors and the joint fourth most recommended in AI answers.
Summit ConstructionShare of searches 22.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Sinclair BuildersShare of searches 19.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Trent BuildersShare of searches 19.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Refresh RenovationsShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
Smith & SonsShare of searches 8.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Christchurch renovation builders in ChatGPT and Google AI Overviews
In three ChatGPT questions, Smith & Sons was mentioned in two out of three: in two of the three ChatGPT answers. Smith & Sons is the joint fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Summit Construction3 of 3Named in 3 of 3 ChatGPT answers
- Zen Builders3 of 3Named in 3 of 3 ChatGPT answers
- Trent Builders2 of 3Named in 2 of 3 ChatGPT answers
- Refresh Renovations2 of 3Named in 2 of 3 ChatGPT answers
- Smith & Sons2 of 3Named in 2 of 3 ChatGPT answers
- Harris Build2 of 3Named in 2 of 3 ChatGPT answers
- Sinclair Builders0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch renovation builders
3 answers
Asked ChatGPT
“Which renovation builder should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best renovation builders in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best renovation builder in Christchurch, New Zealand for a house renovation?”
Searched Google, AI Overview
“home renovation christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house builders christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch renovation builders compete with Smith & Sons?
Share of searches by month for Summit Construction, Sinclair Builders, Trent Builders, Refresh Renovations, Zen Builders, Smith & Sons, Harris Build. The figures are in the table below the chart.
View monthly share of searches table
| Month | Summit Construction | Sinclair Builders | Trent Builders | Refresh Renovations | Zen Builders | Smith & Sons | Harris Build |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 17.5% | 22.5% | 20% | 7.5% | 12.5% | 2.5% |
| Nov 2025 | 18.9% | 13.5% | 29.7% | 16.2% | 10.8% | 8.1% | 2.7% |
| Dec 2025 | 22.6% | 16.1% | 16.1% | 22.6% | 9.7% | 9.7% | 3.2% |
| Jan 2026 | 39.5% | 11.6% | 11.6% | 18.6% | 9.3% | 7% | 2.3% |
| Feb 2026 | 40.9% | 11.4% | 15.9% | 11.4% | 11.4% | 6.8% | 2.3% |
| Mar 2026 | 22.4% | 14.3% | 18.4% | 20.4% | 10.2% | 12.2% | 2% |
| Apr 2026 | 31.8% | 9.1% | 25% | 15.9% | 9.1% | 6.8% | 2.3% |
| May 2026 | 18.6% | 25.6% | 20.9% | 14% | 11.6% | 7% | 2.3% |
| Jun 2026 | 17.1% | 22% | 26.8% | 9.8% | 12.2% | 9.8% | 2.4% |
| Jul 2026 | 22.5% | 17.5% | 17.5% | 15% | 12.5% | 12.5% | 2.5% |
| Aug 2026 | 24.4% | 15.6% | 20% | 13.3% | 11.1% | 11.1% | 4.4% |
| Sep 2026 | 22.2% | 19.4% | 19.4% | 16.7% | 11.1% | 8.3% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.2% | 80 | -27.3% | -2.2 points | |
| 2, moved from 3rd to 2nd | 19.4% | 70 | 0% | +3.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.4% | 70 | -22.2% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.7% | 60 | 0% | +3.3 points | |
| 5, moved from 6th to 5th | 11.1% | 40 | -20% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.3% | 30 | -40% | -2.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.8% | 10 | -50% | -1.7 points |
22.2%
Held 1st. 80 estimated branded searches, -27.3% vs prior month. Share -2.2 points.
19.4%
Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +3.9 points.
19.4%
Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.6 points.
16.7%
Held 4th. 60 estimated branded searches, 0% vs prior month. Share +3.3 points.
11.1%
Moved from 6th to 5th. 40 estimated branded searches, -20% vs prior month. Share 0 points.
8.3%
Moved from 5th to 6th. 30 estimated branded searches, -40% vs prior month. Share -2.8 points.
2.8%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -1.7 points.
Compare popularity between Smith & Sons and its closest rivals
Every comparison with Smith & Sons
7 comparisons
How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smith & Sons in New Zealand rose from 280 to 410.
- Across the 12 months ending September 2026, Smith & Sons’ share of searches among Christchurch renovation builders in New Zealand decreased from 12.5% to 8.3%.
- Across the 12 months ending September 2026, Smith & Sons’ share of searches among Christchurch renovation builders in New Zealand peaked at 12.5% in October 2025 and was lowest at 6.8% in February 2026.
- Across the 12 months ending September 2026, Smith & Sons fell from 5th to 6th among Christchurch renovation builders in New Zealand.
How did search popularity change for New Zealand Christchurch renovation builders in September 2026?
6 changes
In September 2026, Sinclair Builders overtook Trent Builders to rank 2nd among Christchurch renovation builders in New Zealand, with 19.4% of the searches.
In September 2026, Refresh Renovations gained share of searches among Christchurch renovation builders in New Zealand, from 13.3% to 16.7%.
In September 2026, Smith & Sons lost share of searches among Christchurch renovation builders in New Zealand, from 11.1% to 8.3%.
In September 2026, Summit Construction lost share of searches among Christchurch renovation builders in New Zealand, from 24.4% to 22.2%.
In September 2026, Harris Build lost share of searches among Christchurch renovation builders in New Zealand, from 4.4% to 2.8%.
In September 2026, Trent Builders lost share of searches among Christchurch renovation builders in New Zealand, from 20% to 19.4%.
How are Smith & Sons’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Smith & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- smith & sons
- smith and sons
- smith sons renovations
- smith&sons
- smithandsons
- smithsons
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Where does Smith & Sons compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Auckland renovation builders | 4th of 9 | 7.6% | Show ranking |
| Christchurch renovation builders | 6th of 7 | 8.3% | Shown above |
Is Smith & Sons your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.