Brandwave

Harris Build vs Smith & Sons:Which is more popular?

In September 2026, Smith & Sons had more branded searches than Harris Build among Christchurch renovation builders in New Zealand. Smith & Sons had about 30 branded searches, while Harris Build had 10. Smith & Sons made up 8.3% of all Christchurch renovation builder searches we track, and Harris Build accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Christchurch renovation builders, Harris Build and Smith & Sons each appeared in two of the three answers. Harris Build was mentioned before Smith & Sons in two out of three answers.

Among Christchurch renovation builders in New Zealand in September 2026

Who do people search for more?

Smith & Sons, about 3 searches for every 1 for Harris Build

Smith & Sons 30 searchesHarris Build 10 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Harris Build in 2 of 3Smith & Sons in 2 of 3

Who does AI recommend more?

Harris Build, named ahead of Smith & Sons in 2 of 3 answers

Harris Build first in 2Smith & Sons first in 1

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Top Christchurch renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harris Build and Smith & Sons were each mentioned in two out of three: in two of the three ChatGPT answers. Harris Build was listed before Smith & Sons in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zen Builders1st
  2. Summit Construction2nd
  3. Harris Build3rd
  4. Trent Builders4th
  5. Smith & Sons4th
  6. Refresh Renovations6th
  7. Sinclair Builders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch renovation builders

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Harris Build or Smith & Sons more popular in search?

This chart shows how often people search Google for Harris Build and Smith & Sons by name. Each line represents a brand's share of searches for all seven Christchurch renovation builders we track, month by month, from searches in New Zealand.

Harris Build and Smith & Sons among Christchurch renovation builders in New Zealand, by month

Share of searches by month for Smith & Sons, Harris Build. The figures are in the table below the chart.

View monthly share of searches table
MonthSummit ConstructionSinclair BuildersTrent BuildersRefresh RenovationsZen BuildersSmith & SonsHarris Build
Oct 202517.5%17.5%22.5%20%7.5%12.5%2.5%
Nov 202518.9%13.5%29.7%16.2%10.8%8.1%2.7%
Dec 202522.6%16.1%16.1%22.6%9.7%9.7%3.2%
Jan 202639.5%11.6%11.6%18.6%9.3%7%2.3%
Feb 202640.9%11.4%15.9%11.4%11.4%6.8%2.3%
Mar 202622.4%14.3%18.4%20.4%10.2%12.2%2%
Apr 202631.8%9.1%25%15.9%9.1%6.8%2.3%
May 202618.6%25.6%20.9%14%11.6%7%2.3%
Jun 202617.1%22%26.8%9.8%12.2%9.8%2.4%
Jul 202622.5%17.5%17.5%15%12.5%12.5%2.5%
Aug 202624.4%15.6%20%13.3%11.1%11.1%4.4%
Sep 202622.2%19.4%19.4%16.7%11.1%8.3%2.8%

How has the Harris Build and Smith & Sons comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch renovation builders in September 2026?

2 changes

  1. In September 2026, Smith & Sons lost share of searches among Christchurch renovation builders in New Zealand, from 11.1% to 8.3%.

  2. In September 2026, Harris Build lost share of searches among Christchurch renovation builders in New Zealand, from 4.4% to 2.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Harris Build’s and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harris Build

1 branded search term

  • harris build

Smith & Sons

6 branded search terms

  • smith & sons
  • smith and sons
  • smith sons renovations
  • smith&sons
  • smithandsons
  • smithsons

How the Brand Demand Index is measured

Other head-to-heads among Christchurch renovation builders

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