Sinclair Builders vs Trent Builders:Which is more popular?

Name: Sinclair Builders vs Trent Builders: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sinclair Builders and Trent Builders were level in searches among Christchurch renovation builders in New Zealand, with an estimated 70 branded searches each, at 19.4% of the total each. When we asked ChatGPT and Google AI Overviews about Christchurch renovation builders, Trent Builders appeared in two of the three answers and Sinclair Builders in none.

Among Christchurch renovation builders in New Zealand in September 2026

Who do people search for more?

Sinclair Builders and Trent Builders are searched for about as often as each other.

Sinclair Builders 70 searchesTrent Builders 70 searches

Who does AI mention more?

Trent Builders, mentioned in 2 of 3 answers, Sinclair Builders in 0

Trent Builders in 2 of 3Sinclair Builders in 0 of 3

Who does AI recommend more?

Trent Builders, the only one of the two named

Trent Builders first in 2Sinclair Builders never named

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Top Christchurch renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trent Builders was mentioned in two out of three: in two of the three ChatGPT answers. Sinclair Builders did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Summit Construction	Named in 3 of 3 ChatGPT answers	3 of 3
Zen Builders	Named in 3 of 3 ChatGPT answers	3 of 3
Trent Builders	Named in 2 of 3 ChatGPT answers	2 of 3
Refresh Renovations	Named in 2 of 3 ChatGPT answers	2 of 3
Smith & Sons	Named in 2 of 3 ChatGPT answers	2 of 3
Harris Build	Named in 2 of 3 ChatGPT answers	2 of 3
Sinclair Builders	Named in 0 of 3 ChatGPT answers	0 of 3

Summit Construction3 of 3Named in 3 of 3 ChatGPT answers
Zen Builders3 of 3Named in 3 of 3 ChatGPT answers
Trent Builders2 of 3Named in 2 of 3 ChatGPT answers
Refresh Renovations2 of 3Named in 2 of 3 ChatGPT answers
Smith & Sons2 of 3Named in 2 of 3 ChatGPT answers
Harris Build2 of 3Named in 2 of 3 ChatGPT answers
Sinclair Builders0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Christchurch renovation builders

3 answers

Asked ChatGPT
“Which renovation builder should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best renovation builders in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best renovation builder in Christchurch, New Zealand for a house renovation?”
Searched Google, AI Overview
“home renovation christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house builders christchurch”
Google showed no AI Overview for this search.

Not named in any answer:

Sinclair Builders

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sinclair Builders or Trent Builders more popular in search?

This chart shows how often people search Google for Sinclair Builders and Trent Builders by name. Each line represents a brand's share of searches for all seven Christchurch renovation builders we track, month by month, from searches in New Zealand.

Sinclair Builders and Trent Builders among Christchurch renovation builders in New Zealand, by month

Month	Summit Construction	Sinclair Builders	Trent Builders	Refresh Renovations	Zen Builders	Smith & Sons	Harris Build
Oct 2025	17.5%	17.5%	22.5%	20%	7.5%	12.5%	2.5%
Nov 2025	18.9%	13.5%	29.7%	16.2%	10.8%	8.1%	2.7%
Dec 2025	22.6%	16.1%	16.1%	22.6%	9.7%	9.7%	3.2%
Jan 2026	39.5%	11.6%	11.6%	18.6%	9.3%	7%	2.3%
Feb 2026	40.9%	11.4%	15.9%	11.4%	11.4%	6.8%	2.3%
Mar 2026	22.4%	14.3%	18.4%	20.4%	10.2%	12.2%	2%
Apr 2026	31.8%	9.1%	25%	15.9%	9.1%	6.8%	2.3%
May 2026	18.6%	25.6%	20.9%	14%	11.6%	7%	2.3%
Jun 2026	17.1%	22%	26.8%	9.8%	12.2%	9.8%	2.4%
Jul 2026	22.5%	17.5%	17.5%	15%	12.5%	12.5%	2.5%
Aug 2026	24.4%	15.6%	20%	13.3%	11.1%	11.1%	4.4%
Sep 2026	22.2%	19.4%	19.4%	16.7%	11.1%	8.3%	2.8%

How has the Sinclair Builders and Trent Builders comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Sinclair Builders took it in May 2026, Trent Builders took it in June 2026.
Across the 12 months ending September 2026, Sinclair Builders’ share of searches among Christchurch renovation builders in New Zealand moved from 17.5% to 19.4%, and its estimated monthly branded searches held steady at 70.
Across the 12 months ending September 2026, Trent Builders’ share of searches among Christchurch renovation builders in New Zealand moved from 22.5% to 19.4%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand Christchurch renovation builders in September 2026?

2 changes

In September 2026, Sinclair Builders overtook Trent Builders to rank 2nd among Christchurch renovation builders in New Zealand, with 19.4% of the searches.
In September 2026, Trent Builders lost share of searches among Christchurch renovation builders in New Zealand, from 20% to 19.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sinclair Builders’ and Trent Builders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.