Brandwave

Lewis Build vs Smith & Sons:Which is more popular?

In September 2026, Smith & Sons had more branded searches than Lewis Build among Auckland renovation builders in New Zealand. Smith & Sons had about 100 branded searches, while Lewis Build had 70. Smith & Sons made up 7.6% of all Auckland renovation builder searches we track, and Lewis Build accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Lewis Build appeared in three of the four answers and Smith & Sons in none.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Smith & Sons, about 43% more searches than Lewis Build

Smith & Sons 100 searchesLewis Build 70 searches

Who does AI mention more?

Lewis Build, mentioned in 3 of 4 answers, Smith & Sons in 0

Lewis Build in 3 of 4Smith & Sons in 0 of 4

Who does AI recommend more?

Lewis Build, the only one of the two named

Lewis Build first in 2Smith & Sons never named

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lewis Build was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Smith & Sons did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lewis Build or Smith & Sons more popular in search?

This chart shows how often people search Google for Lewis Build and Smith & Sons by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Lewis Build and Smith & Sons among Auckland renovation builders in New Zealand, by month

Share of searches by month for Smith & Sons, Lewis Build. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Lewis Build and Smith & Sons comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Lewis Build took it in November 2025, Smith & Sons took it in December 2025, Lewis Build took it in February 2026, Smith & Sons took it in March 2026, Lewis Build took it in May 2026, Smith & Sons took it in June 2026.
  • Across the 12 months ending September 2026, Lewis Build’s share of searches among Auckland renovation builders in New Zealand moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 80 to 100.

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

3 changes

  1. In September 2026, Licensed Renovations overtook Lewis Build to rank 5th among Auckland renovation builders in New Zealand, with 6.9% of the searches.

  2. In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

  3. In September 2026, Lewis Build lost share of searches among Auckland renovation builders in New Zealand, from 6.3% to 5.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Lewis Build’s and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lewis Build

1 branded search term

  • lewis build

Smith & Sons

6 branded search terms

  • smith & sons
  • smith and sons
  • smith sons renovations
  • smith&sons
  • smithandsons
  • smithsons

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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