Brandwave

Refresh Renovations vs Smith & Sons:Which is more popular?

In September 2026, Refresh Renovations had more branded searches than Smith & Sons among Auckland renovation builders in New Zealand. Refresh Renovations had about 310 branded searches, while Smith & Sons had 100. Refresh Renovations made up 23.7% of all Auckland renovation builder searches we track, and Smith & Sons accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, neither Refresh Renovations nor Smith & Sons appeared in any of the four answers.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Refresh Renovations, about 3 searches for every 1 for Smith & Sons

Refresh Renovations 310 searchesSmith & Sons 100 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Refresh Renovations in 0 of 4Smith & Sons in 0 of 4

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Refresh Renovations nor Smith & Sons showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Refresh Renovations or Smith & Sons more popular in search?

This chart shows how often people search Google for Refresh Renovations and Smith & Sons by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Refresh Renovations and Smith & Sons among Auckland renovation builders in New Zealand, by month

Share of searches by month for Refresh Renovations, Smith & Sons. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Refresh Renovations and Smith & Sons comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

2 changes

  1. In September 2026, Refresh Renovations gained share of searches among Auckland renovation builders in New Zealand, from 20.8% to 23.7%.

  2. In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Refresh Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Refresh Renovations

7 branded search terms

  • refresh renovations
  • refresh renovations dunedin
  • refresh renovations franklin
  • refresh renovations manawatu
  • refresh renovations nelson
  • refresh renovations rodney
  • refreshrenovations

Smith & Sons

6 branded search terms

  • smith & sons
  • smith and sons
  • smith sons renovations
  • smith&sons
  • smithandsons
  • smithsons

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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