Brandwave

Refresh Renovations vs Superior Renovations:Which is more popular?

In September 2026, Superior Renovations had more branded searches than Refresh Renovations among Auckland renovation builders in New Zealand. Superior Renovations had about 480 branded searches, while Refresh Renovations had 310. Superior Renovations made up 36.6% of all Auckland renovation builder searches we track, and Refresh Renovations accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Superior Renovations appeared in three of the four answers and Refresh Renovations in none.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Superior Renovations, about 55% more searches than Refresh Renovations

Superior Renovations 480 searchesRefresh Renovations 310 searches

Who does AI mention more?

Superior Renovations, mentioned in 3 of 4 answers, Refresh Renovations in 0

Superior Renovations in 3 of 4Refresh Renovations in 0 of 4

Who does AI recommend more?

Superior Renovations, the only one of the two named

Superior Renovations first in 3Refresh Renovations never named

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superior Renovations was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Refresh Renovations did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Refresh Renovations or Superior Renovations more popular in search?

This chart shows how often people search Google for Refresh Renovations and Superior Renovations by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Refresh Renovations and Superior Renovations among Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, Refresh Renovations. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Refresh Renovations and Superior Renovations comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

2 changes

  1. In September 2026, Refresh Renovations gained share of searches among Auckland renovation builders in New Zealand, from 20.8% to 23.7%.

  2. In September 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 41% to 36.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Refresh Renovations’ and Superior Renovations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Refresh Renovations

7 branded search terms

  • refresh renovations
  • refresh renovations dunedin
  • refresh renovations franklin
  • refresh renovations manawatu
  • refresh renovations nelson
  • refresh renovations rodney
  • refreshrenovations

Superior Renovations

1 branded search term

  • superior renovations

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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