Brandwave

How popular isSuperior Renovations?

In September 2026, people searched for Superior Renovations by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 36.6% of all New Zealand Auckland renovation builder searches, placing Superior Renovations first out of nine builders. When we asked both ChatGPT and Google AI Overviews about Auckland renovation builders, Superior Renovations appeared in three of the four answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Superior Renovations is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Superior RenovationsShare of searches 36.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Refresh RenovationsShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Add Value RenovationsShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Smith & SonsShare of searches 7.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Licensed RenovationsShare of searches 6.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superior Renovations was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Superior Renovations is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland renovation builders compete with Superior Renovations?

Superior Renovations against Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, Refresh Renovations, Add Value Renovations, Smith & Sons, Licensed Renovations, Lewis Build, Reliable Renovations, The Renovation Team, Manor Projects. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

  1. 1.Superior Renovations

    36.6%

    Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -4.3 points.

  2. 2.Refresh Renovations

    23.7%

    Held 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +2.8 points.

  3. 3.Add Value Renovations

    10.7%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Smith & Sons

    7.6%

    Held 4th. 100 estimated branded searches, -23.1% vs prior month. Share -1.4 points.

  5. 5.Licensed Renovations

    6.9%

    Moved from 6th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +2 points.

  6. 6.Lewis Build

    5.3%

    Moved from 5th to 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.9 points.

  7. 7.Reliable Renovations

    3.8%

    Moved from 8th to 7th. 50 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.The Renovation Team

    3.1%

    Moved from 9th to 8th. 40 estimated branded searches, +100% vs prior month. Share +1.7 points.

  9. 9.Manor Projects

    2.3%

    Moved from 7th to 9th. 30 estimated branded searches, -40% vs prior month. Share -1.2 points.

Compare popularity between Superior Renovations and its closest rivals

Every comparison with Superior Renovations

7 comparisons

How has branded search demand for Superior Renovations changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Superior Renovations in New Zealand fell from 720 to 590.
  • Across the 12 months ending September 2026, Superior Renovations’ share of searches among Auckland renovation builders in New Zealand decreased from 45.4% to 36.6%.
  • Across the 12 months ending September 2026, Superior Renovations’ share of searches among Auckland renovation builders in New Zealand peaked at 45.4% in October 2025 and was lowest at 22.5% in June 2026.

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

6 changes

  1. In September 2026, Licensed Renovations overtook Lewis Build to rank 5th among Auckland renovation builders in New Zealand, with 6.9% of the searches.

  2. In September 2026, The Renovation Team overtook Manor Projects to rank 8th among Auckland renovation builders in New Zealand, with 3.1% of the searches.

  3. In September 2026, Refresh Renovations gained share of searches among Auckland renovation builders in New Zealand, from 20.8% to 23.7%.

  4. In September 2026, Add Value Renovations gained share of searches among Auckland renovation builders in New Zealand, from 9.7% to 10.7%.

  5. In September 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 41% to 36.6%.

  6. In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

How are Superior Renovations’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Superior Renovations’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • superior renovations

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How the Brand Demand Index is measured

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